Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

negotiate with internal and external groups and teams with regard to visual merchandising through clear and direct communication

share information

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

technical skills to

use colour planning and blocking in retail visual merchandising design concepts

use handdrawn inperspective sketching

use tone colour and surface in sketch illustrations

Required knowledge

roles and responsibilities of internal and external groups and teams with regard to visual merchandising

relevant legal and legislative provisions relating to the development and manufacture of visual merchandising signs including work health and safety WHS

elements and principles of design

psychological and marketable characteristics of colour in visual merchandising

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

develops examples of accurate representational images of selected objects and interiors

uses colour schemes to suit specific visual merchandising promotional themes

develops quick marker sketches

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as sample client briefs

information on

client requirements

store image

products and services

retail illustration tools and materials including relevant computer software

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail illustration project environment

client feedback

answers to questions about specific design skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Illustration techniquesmay include:

Equipment and materialsmay include:

Customermay include:

Interior and exterior colour schemes may be for:

Promotional themesmay include:

Design elementsmay include: