Required skills

analytical and decisionmaking skills to analyse plans and decide on layout

communication and interpersonal skills to

ask questions to identify and confirm requirements

present plans and negotiate with client through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

technical skills to

produce grid and freeflow plans

produce plans drawings and specifications

produce presentation visuals

use effective writing and keyboarding skills

follow safe work practices

Required knowledge

interior and exterior structural design features

design principles relative to

creating store ambience

dealing with internal and external groups and teams according to store planning

methodologies for planning for a safe store environment and relevant work health and safety WHS requirements

relevant codes of practice and legal and legislative provisions relating to the design of store plans and floor layouts

procedures for sourcing suppliers of store planning materials and equipment

store components fixtures and fittings

relationship between store merchandise range target markets and store planning

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

provides analysis of the position of an existing store in relation to neighbourhood visibility accessibility landscaping and customer profile

produces draft retail store plans including elevations and companion axonometrics and indicating architectural features facade entrance windows signage and landscaping

develops presentation visuals of store facades

freeflow and grid layouts showing such things as departments fixtures fittings lighting and flooring as appropriate

presents analytical report that includes detailed specifications fittings and fixtures and promotional locations with clear justifications

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as

legislation and statutory requirements

WHS requirements

relevant standards performance benchmarks and specifications

information on store fixtures and fittings

information on

suppliers of relevant store planning materials and equipment

products and services to be merchandised

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

real or case study store design project briefs

thirdparty reports from a supervisor

a portfolio of store planning documents

customer feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Clientmay be:

Plansmay include:

Layoutmay include:

Relevant legislation and regulationsmay include:

Fit-out plansmay include:

Standards, performance benchmarks and specifications may include: