Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

collaborate effectively with team members through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

work in a team

creative thinking skills to apply design principles to the interpretation of clients brief

literacy skills to document action plan and maintain an ongoing resource file

timemanagement skills to source and obtain props and materials to meet deadlines

Required knowledge

application and effects of light on colour in photography

contemporary design issues and trends relating to styling merchandise

copyright and intellectual property issues and legislation and their impact on design practice

photographic techniques and terminology

psychological and marketable characteristics of colour in visual merchandising

elements and principles of design

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

plans and develops

an uptodate resource file of services and supplies

styled photographs

project brief and subsequent stylist action plan

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as real or simulated promotional briefs including studio and onlocation shots

a photographic studio environment and equipment

relevant computer hardware and software

props and merchandise

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated photographic styling project including a promotional brief requiring instudio and onlocation shots

a folio of personally developed styling designs

client feedback

answers to questions about specific skills and knowledge on photographic styling

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Stylist kit may include:

Promotional job brief may include:

Creative and production team members may include:

Worksite environment may include:

Props may include:

Merchandise may include: