Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

collaborate with team members to explore ideas through clear and direct communication

present drawings to client

present design solutions verbally

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

creative thinking skills to apply design principles to visual merchandising themes

technical skills to

demonstrate design application

demonstrate illustrative skills

technology skills to produce manual and computer assisted rendered drawing skills

problemsolving skills to produce finished drawings that reflect design elements and principles

Required knowledge

elements and principles of design

contemporary design trends and issues

copyright and intellectual property issues and legislation and their impact on design practice

drawing standards and techniques

psychological and marketable characteristics of colour in visual merchandising

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

works individually and in a team to produce colour concept drawings for a wide range of promotional themes and retail solutions

demonstrates verbal presentation skills when presenting design and colour concepts to clients

answers clients questions on retail image design

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising including

studio equipment

computerbased design and illustration programs

information on

client requirements

store image

products and services

retail design trends

materials

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail visual merchandising design project

thirdparty reports from a supervisor

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Visual merchandising thememay include:

Clientsmay include:

Team members may include:

Relevant design elements and principlesmay include:

Three-dimensional effectsmay include:

Rendering medium may include: