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Elements and Performance Criteria

  1. Undertake post trade analysis.
  2. Complete a post trade analysis to review past performance against planned performance, identifying missed opportunities.
  3. Analyse customer buying patterns, and predict future trends.
  4. Consult relevant stakeholders for input on post trade analysis and future range strategy.
  5. Determine strategy.
  6. Communicate strategy to relevant personnel and seek input and approval as required.
  7. Develop merchandise plan.
  8. Review marketing calendar and new store openings and closures as required.
  9. Establish base line sales and gross margin requirements.
  10. Plan buying margin, markdowns, shrinkage and other reductions.
  11. Determine open to buy, weeks cover or other stock measures.
  12. Determine width and depth of range.
  13. Quantify products to be ordered.
  14. Respond to trade.
  15. Evaluate sales against plans and performance benchmarks and interpret impact to the forward plan.
  16. Manage merchandise plan in response to sales and account for variances in sales trends.
  17. Adjust purchases within the merchandise plan, and manage slow moving surplus stock or aged stock to minimise impact on overall margin.
  18. Consolidate stock as required.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

conduct a post trade analysis for one merchandise range or department

determine and document the following details of the merchandise strategy based on the above post trade analysis, for the next trading period:

price strategy

marketing strategy

product mix

develop a merchandise plan, for a specified trading period, based on the above post trade analysis and strategy that includes the following:

base line sales and gross margin requirements

buying margin, markdowns, shrinkage and other reductions

open to buy, weeks cover or other stock measures

width and depth of range

take the appropriate action to respond to sales across the specified trading period.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational:

post trade results:

sales

Gross Profit

Gross Margin Return on Investment

sell through (or relevant measure)

rate of sale

average sale price

unit sales

purchase margin

markdown percentage

sales plan

previous trading period data

sales and gross margin requirements

marketing calendar

for the particular industry sector:

consumer buying patterns

competitor activity

customer needs

sales trends

trading periods

merchandise strategy:

gross margin

production opportunities:

speed to market

purchase margin

markdown reduction

management of stock in response to sales

forward cover

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purchases

aged stock.