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Elements and Performance Criteria

  1. Communicate face-to-face with customers.
  2. Use technology to communicate with customers.
  3. Communicate with customers and colleagues from diverse backgrounds.
  4. Work in a team.
  5. Read and interpret retail documents.

Required Skills

Required skills

communication and interpersonal skills including

negotiating

questioning and listening

resolving conflict

using positive and inclusive language

literacy skills to

read and interpret workplace documentation such as store policies and procedures and retail documents

record messages

technology skills to operate information and communications technology including

email

social networking technology

telephone system

Required knowledge

functions and procedures for operating telephones and other communication equipment

goods and services provided by the store

location of store departments

store policy and procedures in regard to

allocated duties and responsibilities

code of conduct including sensitivity to diversity

internal and external customer contact

verbal and nonverbal presentation

verbal and nonverbal presentation

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

provides a welcoming environment by treating customers in a courteous and helpful manner

uses effective questioning and active listening techniques to communicate with customers while maintaining an awareness of the need for discretion tact and confidentiality

interprets and communicates information to customers supervisors and peers both facetoface and via other electronic communication equipment

accesses comprehends and processes information according to store policy and procedures

follows routine instructions and seeks advice and assistance if required

participates actively and positively within a workplace team

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail work environment

relevant documentation such as

stock inventory or price lists

layby credit and product return slips

store policy and procedures manuals

a range of customers with different requirements

a range of communication equipment

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

role play

customer feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SIRXCLM Organise and maintain work areas

SIRXICTA Operate retail technology

SIRXICT001A Operate retail technology

SIRXIND Work effectively in a customer service environment

SIRXWHS Apply safe work practices


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Customers may include:

customers with routine or special requests

internal and external contacts

new or repeat contacts

people from a range of social, cultural and ethnic backgrounds

people with varying physical and mental abilities.

Store policy and procedures may relate to:

contact with customers

induction process

interaction with other team members

interaction with supervision and management

job descriptions and responsibilities.

Verbal and nonverbal interaction may occur with:

external customers

internal contacts, including management and other team members.

Questioning may involve the following communication techniques:

nonverbal communication

speaking clearly and concisely

using appropriate language

using open and inclusive language.

Information may include:

electronic media, such as email

observation

telephone

verbal feedback

written.

Colleagues may include:

fulltime, part-time, casual or contract staff

management

other staff members.

Diverse backgrounds refers to a range of characteristics, including:

age

cultural background

disabilities

family structure

gender

language

national origin

race

sexual preference

special needs.

Verbal and nonverbal communication may include:

body language, including facial expressions

reading and writing

speaking and listening.

Teams may include:

corporate team

small work team

store team.

Problem solving may be affected by:

resource implications

store policy and procedures.

Retail documents may include:

credit slips

lay-by slips

manufacturer instructions

planograms

product return slips

staff record forms

stock sheets

telephone message pads

timetables.