Elements and Performance Criteria
- Determine digital content needs.
- Determine organisational written and visual digital content needs.
- Access and review organisational templates and content style guides to inform content development and ensure content consistency.
- Identify platform functionality and limitations to inform content development.
- Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.
- Access product and organisational information required for content development.
- Plan content development that aligns with organisational branding and marketing activity.
- Develop written content.
- Develop written content that aligns with organisational style guide, branding and marketing activity.
- Produce accurate and detailed written content that aids customer browsing and purchasing.
- Use text styling that provides a clear hierarchy of content.
- Use copywriting techniques that encourage customer engagement.
- Plan and use keywords for search engine optimisation.
- Check for correct use of grammar and spelling and make any required amendments.
- Seek feedback from relevant personnel and make any required amendments to written content.
- Develop visual content.
- Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.
- Edit visual content to generate high quality and appealing visual content.
- Ensure visual content accurately represents products and services.
- Seek feedback from relevant personnel and make any required amendments to visual content.
- Upload digital content.
- Gain approval for written and visual content.
- Upload content to digital platforms using approved file extension scheme.
- Arrange content in a logical design for improved user experience.
- Ensure content is displayed in a visually appealing manner.
- Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.
- View the content in closed contention mode, test on multiple devices, and make any required amendments.
- Archive content and ensure version control is applied to track content history.
- Ensure content is securely stored and backed up.