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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Determine ecommerce site requirements.
  2. Design a user centred interface.
  3. Review site usability.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

document and design an interface for one ecommerce site that details:

site map

site architecture

wire frame

navigation

filtering

search functionality

shopping cart and payment gateways

optimisation across multiple devices

integration with existing systems and platforms

content requirements

branding requirements

communication and contact information

compliance with legal requirements

security requirements

platform capacity

undertake site testing to review and report on site functionality of one ecommerce site.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of ecommerce design:

site map

site architecture

wire frame

navigation

menu structure

filtering

optimisation across multiple devices

content requirements

search functionality

integration with social media and customer relationship management (CRM)

integration with existing systems

shopping cart and payment gateways

security considerations

retail and product branding requirements

communication aspects

legal requirements

customisation considerations

industry best practice in ecommerce design

types of testing and role in ecommerce design

common site development terminology related to ecommerce site design and usability

interface specifications for ecommerce and their role in improved site usability

customer buying preferences and how they impact site design

design features to achieve usability and functionality

site navigation structures and their features, benefits and limitations

factors impacting ease of operation of a site:

navigation

site download time

time to download files

link accuracy

search functionality

relationships between content and site design

importance and application of consistency in content styling and design

role of data analytics in informing website design

website customer purchase flows and their significance in ecommerce

methods for tracking and reporting on purchase flows

role of an organisational content style guide in designing ecommerce sites.