Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Confirm the impact of mobile commerce applications and approaches.
  2. Analyse relevance of mobile commerce applications to current retail operations.
  3. Monitor and review mobile commerce applications and technology.
  4. Adopt mobile commerce solutions.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

the ability to

improve sales or service systems utilising mobile commerce applications and approaches

research and evaluate mobile commerce options and impact on current business

determine market and financial viability of mobile commerce applications and approaches

identify and assess risks in adoption of mobile commerce solutions

plan for the trial and adoption of mobile commerce applications

deal with vendors to secure the most appropriate application and technology

make decisions regarding viability of mobile commerce applications and approaches

secure approval for review and introduction of mobile commerce applications and approaches

literacy and numeracy skills in regard to

product research and evaluation

data analysis

generating reports

The following knowledge must be assessed as part of this unit

mobile commerce applications

mobile commerce trends and forecasts

impact of mobile commerce applications and approaches on exiting markets

market information systems and research

mobile commerce applications and technology development cycles

price adjustment strategies

business policy and procedures

risk factors within specific applications

planning integration of development and maintenance functions

determining customer behaviour needs expectations and satisfaction levels

major changes affecting wireless workplaces

OHS aspects of job

basic operational requirements including those affecting

privacy

products and services

relevant legislation and statutory requirements

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

access comprehend and process information on mobile commerce technology and applications

produce evaluative and analytic reports on mobile commerce trends and opportunities in required format including

accurate investigative research of mobile commerce applications and approaches carried out according to store policy and procedures

balanced evaluation of a range of potential mobile commerce applications and approaches according to store policy and relevant legislative requirements

projection of return on investment or other advantages to be secured through deployment of mobile commerce applications and approaches in retail sales and services

identify and discuss impact of mobile commerce applications and approaches on customers by type and specific requirements

advocate for and assist in implementation of mobile commerce applications and approaches that advance business strengths and competitive advantage

use correct industry terminology

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated work environment

relevant documentation such as

business plans

marketing plans

legislation and statutory requirements

OHS requirements

industry codes of practice

information and performance data on existing business model and IT infrastructure

information on

markets

competitors

products and services

suppliers

new technology

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

research report or case study

a role play

thirdparty reports from a supervisor

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Mobile commerce technology may include:

wireless application protocol (WAP)

general packet radio service (GPRA)

code division multiple access (CDMA)

2nd generation digital mobile (GSM)

3rd generation (3G)

3G or universal mobile telephone service (UMTS)

short message service (SMS)

personal digital assistant (PDA)

personal area network (PAN)

radio frequency identification (RFID)

global positioning system (GPS).

Mobile commerce applications include:

instant messaging

field service automation

wireless banking

access to portals

information services (e.g. client traffic, sales figures and client history)

logistics management

mobile stock trading

sales force automation

wireless ticketing

wireless finance and retailing services

corporate system access

wireless travel management

security applications.

Mobile commerce solutions may involve:

implementation in greenfield sites

integration of new solutions with existing IT infrastructures and business processes

integration with basic e-commerce solutions that include different business models depending on the final requirement

integration across operations at different levels of e-business development involving a mix of the above.

Consultative processes to assess potential mobile commerce applications may involve:

individual staff members

teams

management

union representatives

industrial relations or OHS specialists

Privacy Act

other professional or technical staff.

Modelling may take into account:

relevant store policy and procedures

relevant legislation and statutory requirements

types of products and services provided

business policy and procedures in regard to selling products or services

size, type and location of business

business merchandise range

characteristics of specific products or services

customer demographics

customer confidence and expectations

management structure and communication relationships

existing business models and IT infrastructure

form of web presence and level of e-commerce readiness

current and emerging applications and technology

varying levels of staff training.

Customers may include:

new or repeat contacts

internal and external contacts

customers with routine or special requests

business customers or individuals

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.

Business relationships may be influenced by:

due diligence requirements

value for money

data reporting for compliance reasons, e.g. hazard analysis and critical control point (HACCP) or OHS

risk sharing

market position

planning cycles and timing

cost and price analysis

terms and conditions agreed

intellectual property and technology rights

value management

continuous improvement

supply chain management

infrastructural and capital outlay requirements

organisational systems integration and compatibility.

Evaluation may include:

stakeholder consultation

confirmation that a procurement process is necessary

development of a business case

comparison of internal versus outsourced provision

whether to buy or lease.

Store policy and procedures in relation to:

the acquisition and sale of products and services

interaction with customers.