Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Analyse market.
  2. Analyse factors affecting stock levels and range requirements.
  3. Plan merchandise ranges.
  4. Establish supplier relations.
  5. Negotiate supply of goods.
  6. Monitor quality control.
  7. Introduce product ranges.
  8. Maximise profit.
  9. Rationalise stock.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

evaluating and analysing

market trends and projections

sales figures and investment levels

space requirements

negotiation skills

interpersonal communication skills to

liaise with relevant personnel

establish supplier relationships negotiate supply of goods

provide information and training on product range

provide feedback and coaching through clear and direct communication

ask questions to identify and confirm requirements

give instructions

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

group presentation skills

report writing

using and applying technology including electronic data interchange

literacy and numeracy skills in relation to

developing pricing policies

calculating and estimating product range contributions

calculating the cost of stock loss and dissipation

analysing stock figures

The following knowledge must be assessed as part of this unit

store policy and procedures in regard to

marketing

buying

profit margins

quality control

stock inventory levels current and future

stock location and allocated areas

staff product knowledge training

industry and store information including

market needs

range of merchandise available

market competition

existing and possible new suppliers

channels of distribution

relevant legislation and statutory requirements

relevant industry codes of practice

pricing procedures including GST requirements

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

consistently applies store policy and procedures industry codes of practice statutory requirements and regulations in regard to buying merchandising and marketing practices

applies market analysis planning procurement and rationalisation of stock and merchandise and service ranges maintenance of supplier relations and quality control

interprets market trends and applies these to the store situation to create opportunities to improve sales and services while maximising profits

analyses market and plans the introduction of a product and service range

identifies suppliers negotiates supply of goods rationalises stock and monitors quality control

trains and communicates information to and from staff or team members in regard to stock and merchandise and service range

Context of and specific resources for assessment

Assessment must ensure access to

a retail work environment

relevant information and documentation including

store policy and procedures

legislation and statutory requirements

industry codes of practice

merchandise and supplier data

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Store merchandise and marketing policies may include:

store culture

current market position

target market.

Customer requirements may be monitored by:

questionnaires

surveys

observation.

Merchandise range may include:

existing stock

new stock.

Impact on business operations may include:

buying

ordering patterns

planning

budgeting.

Relevant personnel may include:

frontline staff

relevant managers

supervisor

team leader

specialist staff.

Feedback may be sought and given:

verbally

in writing

in groups

individually.

Performance indicators may include:

price

quality

performance

supply reliability

merchandise range.

Negotiation process may include:

face-to-face

correspondence

meetings

telephone or electronic media.

Pricing arrangements may include:

cash on delivery (COD)

cheque

credit card

invoice

GST.

Market factors may include:

fashion trends

product availability

sales performance.

Legal requirements may include:

sale of second-hand goods

Trade Practices and Fair Trading Acts

licence, patent or copyright arrangements

pricing procedures, including GST requirements.

Staff training may include:

on-the-job

off-the-job

one-on-one coaching

any combination of the above.

Staff may include:

full-time, part-time, casual or contract staff

people from a range of social, cultural and ethnic backgrounds

people with varying degrees of language and literacy levels.

Terms of trade may include:

special buys

payment terms

promotional deals with supplier.

Stock lines may be deleted due to:

changes in store policy and culture

sales performance

customer requirements

fashion trends

product availability

problems with supply.

Methods to consolidate stock may include:

movement of stock between departments or stores.