Elements and Performance Criteria
- Coordinate merchandise presentation and display.
- Identify items to be advertised or promoted according to store merchandising policy.
- Plan, coordinate and evaluate promotions or special events as directed by management.
- Plan and supervise construction and maintenance of displays in order to achieve balance and visual impact.
- Inform staff of store display standards and requirements.
- Inform staff of occurrence and timing of promotions and special events.
- Ensure product or service display information accurately depicts product or service being promoted.
- Ensure displays are completed according to required time schedule, with minimum disruption to customer service and traffic flow.
- Construct and maintain displays in a safe, secure manner.
- Regularly monitor replenishment of merchandise and rotation of stock on store displays and take action as required.
- Inform staff of appropriate timing for dismantling and disposal of displays.
- Evaluate merchandise presentation against sales turnover and store presentation standards.
- Provide management with feedback in regard to improvement of store marketing and promotional activities.
- Implement merchandise pricing.