Required skills

communication and interpersonal skills to

communicate display ideas to others

seek and accept feedback through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

creative thinking and design skills to generate ideas for improving displays

initiative and enterprise skills to ensure efficient and costeffective use of resources

observation skills to identify when display needs to be changed updated or altered

sketching and writing skills to represent ideas in a simple display plan

Required knowledge

audiences for and required effects of displays

basic design principles including

colour

flow of product

shape

use of space

organisational requirements including

environment health and safety compliance

location of displays

visual merchandising standards

visual merchandising display options

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

identifies the requirements for new displays

creates display plans that meet the requirements of the product audience and organisation

plans and builds displays according to plans

maintains displays

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail work environment

relevant documentation such as store policy and procedures manuals

display space

a range of display products and materials

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

written or verbal questioning to assess knowledge and understanding

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Purposeof display may include:

Audience for display may include:

Relevant information may be sourced from:

Resources may include:

Constraints or factors may include:

Creative thinking techniques may include:

Organisational requirements may include:

Display options may include:

Feedback may be sought and received:

Relevant personnel may include:

Display plans may include: