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Elements and Performance Criteria

1. Maintain and use a display tool kit.
   • Maintain a fully stocked display tool kit and tools in working order.
   • Use tools according to work health and safety (WHS) requirements and manufacturer instructions.
2. Produce simple displays.
   • Produce product displays to show purposefully designed groupings.
   • Ensure groupings clearly reflect display form, shape, composition and depth.
   • Demonstrate design principles of flow, unity, harmony and depth in displays.
   • Use colour and texture to enhance displays.
   • Create displays using self-built and commercially supplied risers.
   • Adhere to workplace safety procedures with regard to the construction of visual displays.
3. Produce and suspend simple styrene shapes and display cards.
   • Ensure styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.
   • Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.
   • Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
   • Consistently follow relevant WHS procedures.
4. Produce a range of product presentations.
   • Generate ideas for the display using creative thinking techniques.
   • Test ideas against display objective and organisational requirements.
   • Discuss display options with relevant personnel.
   • Develop product storyline and access merchandise, materials and equipment.
   • Create effective groupings using suspension and under-staging techniques.
   • Review and refine display and refinements as required in line with display objective.
   • Observe safety procedures at all times during construction and placement of display.

Required Skills

Required skills

artistic interpretation skills to effectively display merchandise creative thinking skills to generate ideas communication and interpersonal skills to present display ideas to others through clear and direct communication use language and concepts appropriate to cultural differences use and interpret nonverbal communication literacy skills to interpret safety procedures practical skills to work with materials tools and equipment safely

Required knowledge

design and display principles such as grouping product placement merchandise range of organisation WHS requirements relating to creating displays organisational requirements in terms of product displays techniques for using tools and equipment

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential adheres to safe work practices suspends display cards in vertical and horizontal formats uses individual visual displays to demonstrate the effective use of colour and the application of design principles produces and suspends styrene shapes in vertical and horizontal formats uses visual displays incorporating suspension and understaging techniques for a range of product categories
Context of and specific resources for assessment	Assessment must ensure access to a real or simulated retail work environment relevant documentation such as legislation and statutory requirements WHS requirements industry codes of practice store merchandising policies a range of display products and materials
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit observation of performance in the workplace role play thirdparty reports from a supervisor a portfolio of visual merchandising presentation ideas and photographs of in situ displays selfproduced risers and styrene shapes answers to questions about specific skills and knowledge
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Tool kit may include:	hammer nails and screws nylon thread scissors screwdriver.
Displays may include:	display for promotional photography exhibition display new products new range promotion sale window display.
Merchandise may include:	baby and toddler products books cameras, photographic equipment and services computer products and services electrical products fashion and accessories floor covering products and services food and liquor footwear products and services furniture products hair, beauty and cosmetics products hardware products and services jewellery music, audio and video products and services newsagency products and services soft furnishings, fabrics, manchester and haberdashery sporting products and services toys.
Materials and equipment may include:	card fixtures and fittings labels risers styrene tickets.

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