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Elements and Performance Criteria

  1. Interpret a visual merchandising plan.
  2. Monitor display requirements.
  3. Maintain displays in line with organisational requirements and plan.
  4. Contribute to the visual merchandising standards of the organisation.

Required Skills

Required skills

artistic interpretation skills to create displays according to visual merchandising standards

communication skills to share ideas

creative thinking skills to generate ideas for improving visual merchandising standards

literacy skills to interpret visual merchandising manuals

observation skills to identify damage to displays or deviations from visual merchandising standards

practical skills to maintain and update displays according to the visual merchandising plan

Required knowledge

basic design principles

basic principles of visual merchandising

work health and safety WHS requirements relating to monitoring displays

organisations visual merchandising principles

resources required to implement visual merchandising plans

procedures for safe use of tools equipment and materials used in visual merchandising displays

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

interprets and identifies the design requirements of a visual merchandising plan

monitors the display closely and completes regular maintenance to ensure it meets the requirements of the visual merchandising plan and the organisations visual merchandising standards

contributes appropriately to the ongoing development of the organisations visual merchandising standards

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as

store policy and procedures manuals

store visual merchandising standards

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Design requirements may include:

colours used

functionality

layout of display

location of display in store

merchandise for display

size of display.

Resources required may include:

fixtures and fittings

lights

materials

people

supports

time.

Factors that may affect the plan may include:

availability of display stands and structures

availability of staff

budget requirements

merchandise availability

store promotions

time requirements.

Visual merchandising plan may include:

display location

retail image

store plan and design.

Damage or changes to the display may include:

changes in the appearance of the display

damage to fixtures, fittings or display supports

damage to items on display.