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Elements and Performance Criteria

  1. Produce comprehensive working plans.
  2. Produce colour blocked presentations of store interiors.
  3. Produce strategically designed visual presentations for a range of merchandise categories.
  4. Dress merchandisers.

Required Skills

Required skills

analytical and decisionmaking skills to determine merchandise category presentation

artistic interpretation skills to

colour block store interiors

display merchandise

produce illustrations

communication and interpersonal skills to

ask questions to identify and confirm requirements

approach relevant store personnel for product for use in displays according to store procedures

evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

practical skills to follow safe work practices

Required knowledge

application of consumer demographics and psychographics

businesss target market and its impact on visual merchandising

characteristics and purpose of merchandising in both visual merchandising and retail operations

dealing with internal or external groups and individuals with regard to visual merchandising applications

lifestyle merchandising

relevant legislation and statutory requirements including work health and safety WHS

role of merchandising in the retail industry

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

produces comprehensive working plans on the presentation and merchandising of product categories including colour blocked store interiors

develops strategically designed and produced visual displays for a range of product categories

develops individual visual displays including examples of each of the following styles

basic

classic

contemporary

designer

lifestyle

traditional

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

IT hardware and design software

relevant documentation such as

WHS requirements

industry codes of practice

store merchandising policies

information on

products and services

suppliers

new display technology

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

role play

thirdparty reports from a supervisor

a portfolio of personally developed visual merchandising presentation plans and photographs of completed in situ displays

customer feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Product categories may include:

baby and toddler products

books

cameras, photographic equipment and services

computer products and services

electrical products

fashion and accessories

floor covering products and services

food and liquor

footwear products and services

furniture products

hair, beauty and cosmetics products

hardware products and services

jewellery

music and audio products and services

newsagency products and services

soft furnishings, fabrics, manchester and haberdashery

sporting products and services

toys.

Style may include:

basic

classic

contemporary

designer

lifestyle

traditional.

Visuals may include:

arrangement of colour ways

folding of fashion garments

price, size and style arrangement

principles of balance and harmony

stock arrangement according to price, size, colour and style

stock placement on fixtures and racking.

Relevant store personnel may include:

floor staff

logistics and store staff

managers.

Work health and safety may include:

building safe display structures

safe lifting

safe use of tools and equipment.