Elements and Performance Criteria
- Produce comprehensive working plans.
- Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image.
- Produce photographic evidence of specific retail stores or spaces to be merchandised.
- Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant.
- Distinguish product placement, style and methods of presentation on working plans.
- Produce colour blocked presentations of store interiors.
- Produce strategically designed visual presentations for a range of merchandise categories.
- Approach relevant store personnel for product for use in displays according to store procedures.
- Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.
- Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays.
- Evaluate finished visual presentations in conjunction with relevant team members.
- Dress merchandisers.