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Elements and Performance Criteria

1. Confirm promotional and marketing activities.
   • Access information regarding upcoming marketing and promotional activities including objectives, resourcing and timing.
   • Confirm own role and responsibilities in supporting marketing and promotional activities and seek clarification as required.
2. Communicate promotional and marketing activities.
   • Communicate details of marketing and promotional programs to team members and customers as required.
   • Promote marketing and promotional activities to customers providing accurate information and details.
   • Respond to customer enquiries regarding marketing and promotional activities and refer complex enquiries to relevant personnel.
3. Support marketing and promotional programs.
   • Access and display marketing and promotional signage and materials as required.
   • Maintain marketing and promotional signage and materials.
   • Act on opportunities to enhance outcomes of marketing and promotional activities.
   • Ensure adequate resourcing to achieve marketing and promotional objectives.
   • Refer marketing and promotional issues to relevant personnel as required.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

support the implementation of one marketing or promotional activity by:

accessing organisational marketing plan and determining activity requirements and own responsibilities

displaying and maintaining activity resourcing and materials

communicating activities to customers.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role

promotional and marketing resourcing

techniques for supporting the achievement of marketing and promotional objectives

techniques for communicating and promoting marketing and promotional activities to customers.

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