This section describes the essential skills and knowledge and their level required for this unit

Required skills

interpersonal skills to

access information

confirm own role

conveying accurate details of promotional or advertising programs to customers

respond to enquiries on marketing and promotional activities and through clear and direct communication

use open and closed questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

literacy skills to

interpret promotional campaign information and instructions

self management skills to

respond accurately to enquiries on marketing and promotional activities

initiate orders for promotional or advertising support merchandise

Required knowledge

upcoming and ongoing promotional schedule plans and activities

support requirements and expectations

processing promotional enquiries according to business policy and requirements

roles of management personnel

ways to support marketing and promotional programs

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

accurate monitoring and confirmation of upcoming and ongoing store promotional and advertising programs

consistent confirmation of own role and responsibilities to support marketing and promotional programs

ability to accurately determine details of advertising and promotional programs

accurate and clear communication of advertising and promotional program details to answer identified external and internal queries

timely provision of merchandising and support resources to nominated personnel implementing advertising and promotional programs

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated work environment

relevant documentation such as

store policy and procedures manuals

campaign details

campaign marketing materials

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of the candidate in the workplace

thirdparty reports from a supervisor

customer feedback

role play

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Promotional and marketing programs may include:

Relevant sources of information may include:

Relevant supervisory personnel may include:

Customers may include:

Business policy and procedures may include:

Campaign-related marketing materials may include: