This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

negotiate arrangements with suppliers

coordinate personnel

contact customers

advise suppliers and customers of promotional activities and targets through clear and direct communication

ask questions to identify and confirm requirements

share information and give instructions

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

collecting analysing and organising information

investigation of previous marketing campaigns and historical data

developing and implementing marketing strategies and campaigns in an analytic and efficient manner

literacy and numerical skills related to

reading and understanding business policy and procedures

reading and interpreting a range of written documentation

recording data

data analysis

pricing

setting targets

establishing systems for recording and reporting information for use by others to assess progress of advertising campaigns

coordinating multiple players in joint promotional campaigns

developing and using strategies to evaluate success of promotional activities

The following knowledge must be assessed as part of this unit

awareness of advertising events and relevant customers to be contacted

advertising and promotional plans

historical data on promotional programs

previous coordination requirements for campaigns promotions and advertising activities

target measurement and evaluation techniques

factors determining success of joint advertising and promotional programs

relevant business policy and procedures

identification correct use and maintenance of workplace technology

OHS aspects of job

logistics

relevant commercial law and legislation

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

implements successful advertising and promotional campaigns according to business policy and procedures

applies analysis and evaluation of previous promotional activities completed for products and services when planning future promotions within a defined market and time period

organises and coordinates individual and joint advertising and promotional programs in a satisfactory and timely manner to meet agreed performance targets

accurately determines the impact of promotional program on inventory levels

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated work environment

relevant documentation such as

business policy and procedures manuals

sales and service delivery targets and plans

records of previous promotional activities

a market

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of the candidate in the workplace

thirdparty reports from a supervisor

customer feedback

review of portfolio of evidence

written or verbal questioning to assess knowledge and understanding

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

Historical data may include:

Advertising and promotional activities may include:

Forecast and trend information may be collected by:

Business policy and procedures may relate to:

Customer requirements may include:

Mutual benefits may include:

Evaluation procedures and tools to measure promotional outcomes may include:

Personnel may include:

Design brief may include:

Support materials and resources may include:

Advertising material may vary to accommodate regional variations in:

Systems for recording and reporting information may be:

Joint objectives will vary based on:

Success may be evaluated against: