This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

report recommendations through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

literacy and numeracy skills in regard to

reading and understanding a range of workplace documentation

accessing and interpreting marketing and promotional information

generating reports

time management

strategising planning and prioritising

collecting and organising information

analysing and evaluating information

The following knowledge must be assessed as part of this unit

factors affecting product and service performance

principles and techniques in analysis assessment development and implementation of ideas

processes for defining market and customer needs

OHS aspects of job

relevant commercial law and legislation

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

determines market position of a product or service and describes factors affecting market position

accesses and interprets enterprise strategic guidelines to develop competitive pricing strategies

describes factors affecting sales and market performance for a product or service to build market share over time

evaluates product or service performance across a range of category factors over time and reports recommendations to improve performance in agreed format

Context of and specific resources for assessment

Assessment must ensure access to

a salesoriented work environment

relevant sources of product information

relevant documentation such as

policy and procedures manuals

sales reports

marketing guidelines

a range of products and services

a market

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

Factors affecting category performance may include:

Sales and marketing strategies may vary according to:

Promotional strategies may include consideration of:

Reports may be delivered:

Relevant personnel may include:

Market and individual customer needs may vary according to:

Market and business targets may be measured against: