Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

report recommendations through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

literacy and numeracy skills to

access and interpret marketing and promotional information

analyse and evaluate information

generate reports

read a range of workplace documentation

initiative and enterprise skills to strategise plan and prioritise

planning and organising skills to collect and organise information

Required knowledge

factors affecting product and service performance

work health and safety WHS requirements relating to job role

organisational marketing guidelines that inform the development of product and service plans

organisational scope of business mission values and goals

principles and techniques in analysis assessment development and implementation of ideas

processes for defining market and customer needs

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

determines market position of a product or service and describes factors affecting market position

accesses and interprets enterprise strategic guidelines to develop competitive pricing strategies

describes factors affecting sales and market performance for a product or service to build market share over time

evaluates product or service performance across a range of category factors over time and reports recommendations to improve performance in agreed format

Context of and specific resources for assessment

Assessment must ensure access to

a retail work environment

relevant sources of product information

relevant documentation such as

policy and procedures manuals

sales reports

marketing guidelines

a range of products and services

a market

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Factors affecting category performance may include:

Sales and marketing strategies may vary according to:

Promotional strategies may include consideration of:

Reports may be delivered:

Relevant personnel may include:

Market and individual customer needs may vary according to:

Market and business targets may be measured against: