Elements and Performance Criteria
- Research international markets.
- Identify international marketplaces for potential expansion based on customer sales and target market information.
- Identify regulatory and compliance requirements of international marketplaces.
- Assess logistical requirements associated with trade in international marketplaces.
- Research and evaluate key features of marketplaces to determine suitability and viability for business expansion.
- Confirm international markets for expansion based on research findings.
- Plan international expansion.
- Plan compliance with local laws, taxes and customs related to chosen marketplace.
- Identify logistics and fulfilment requirements and determine feasible solutions.
- Plan localised digital marketing strategies for promotional and marketing activity within chosen marketplace.
- Implement ecommerce platform modifications required to facilitate international trade including currency conversion and language translations.
- Select suitable payment solutions that facilitate international trade.
- Identify changes required to product packaging and pricing based on marketplace requirements.
- Identify potential risks and issues related to international trade and document contingency plans to prevent or minimise impact.
- Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.
- Determine performance indicators for monitoring and reviewing performance in chosen market.