Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

consult with relevant personnel regarding research findings

negotiate changes and communicate details of implementation plans through clear and direct communication

report information and communicate recommendations

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

literacy and numeracy skills to

document plans and reports

evaluate economic trends and forecast effect on business

negotiation skills to consult with landlords centre managers and local retailer groups to identify options for local action to attract customers

planning and organising skills to

collect and organise information

plan and propose changes

presentation skills to present research findings to staff and relevant personnel

Required knowledge

emerging trends and changes in retail technology and resources

market needs and marketing opportunities

methodologies for analysing efficiency and effectiveness

methodologies for assessing alternatives in areas of change including contingency planning

resource use and costs to the organisation

store policies and procedures in regard to

applying relevant legislation and organisational rules

initiating and implementing change

financial analysis techniques including

cost and benefit differential

risk analysis

workplace procedures for quality assurance and control

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

assesses economic trends and prioritises those requiring action

implements costmanagement strategies

motivates staff to maintain optimism and maximise sales potential

reviews and assesses strategies for managing effects of economic trends and considers and consults on options for attracting customers

Context of and specific resources for assessment

Assessment must ensure access to

a retail work environment

economic trend information

current industry and market data

relevant organisational information including

organisational values and objectives

relevant human resources policies

relevant financial data

key performance indicators

sales plans

staff planning and employment data

stock management and control data

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a role play

customer feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Strategies for boosting staff morale and maintaining optimism may include:

Infrastructure and service costs may include:

Cost-reduction strategies may include:

Strategiesmay include: