Elements and Performance Criteria
- Establish region’s strategy and performance requirements.
- Analyse the organisation’s strategic and business plans to ensure regional strategies are aligned.
- Audit current performance of all stores within the region to identify opportunities for increased performance.
- Analyse the location, market focus and performance of competitors within the region.
- Identify, prioritise and document regional retailing strategies for action.
- Consult and negotiate to establish meaningful budgets and performance measures for each store within the regional network.
- Gain authorisation for the regional strategy in line with standard organisational policies and procedures.
- Drive performance of the region’s stores.
- Identify, cost and budget the resources required to support the implementation of the regional and store strategy.
- Communicate the regional strategy and individual store budget and performance requirements to store managers and appropriate staff.
- Establish and communicate to stores a schedule of visits to oversee and support operations.
- Establish and maintain effective communication and feedback mechanisms to manage performance and inform adjustments to strategy based on changing circumstances.
- Provide effective and actionable advice to store staff to ensure high quality merchandising, stock management and selling.
- Provide direction, advice, resources and support to store staff engaged in rolling out promotional and marketing strategies.
- Oversee and develop store staff.
- Identify the staffing and skill requirements of stores within the region.
- Manage staff selection for stores in line with organisational HR policies and procedures.
- Manage staff performance appraisals according to organisational policies and processes and using standardised instruments.
- Foster staff skill development to lift their individual and team performance.
- Provide motivation and coaching of staff on improved sales, merchandising, planning and stock management processes.
- Respond to problems or issues raised by store staff in a prompt, effective and courteous manner.
- Build a shared understanding and commitment to the regional and store strategy.
- Identify and manage conflict between individuals according to organisational policies and procedures.
- Plan and implement new programs.
- Lead the development of new programs and initiatives that will drive increased sales performance and profitability.
- Ensure new programs and initiatives are appropriately resourced.
- Communicate in-store requirements to staff to support the new program, in line with organisational policies and procedures.
- Report and manage performance of stores and region.
- Establish and manage the regular collection of data to monitor performance against established performance measures.
- Use performance data to identify area’s performance and make adjustments as required in response to changed environmental conditions.
- Canvass options and solutions to address under-performance against established performance measures.
- Identify required strategy or structural changes in line with standard organisational policies and procedures and seek authorisation as required.