Elements and Performance Criteria
- Determine ecommerce requirements.
- Determine organisational objectives and priorities for ecommerce operations.
- Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.
- Identify ecommerce resourcing and budget availability.
- Review past ecommerce performance data to inform strategy development.
- Analyse internal and external operating environment, including competitive landscape, to inform strategy development.
- Research trends in ecommerce and use findings to influence strategy development.
- Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.
- Seek input from, relevant personnel to inform ecommerce strategy.
- Develop ecommerce strategy.
- Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.
- Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.
- Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.
- Identify inventory logistics requirements and incorporate into strategy planning.
- Research, identify and select suitable payment solutions for integration into ecommerce operations.
- Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.
- Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.
- Establish key performance indicators and develop evaluation criteria.
- Establish data collection and analysis needs and required analytical tools.
- Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.
- Develop and document an action plan detailing key activities, responsibilities and timeframes.
- Obtain input from relevant personnel and make adjustments to strategy based on feedback received.
- Finalise ecommerce strategy and gain approval as required.
- Review ecommerce strategy.