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Elements and Performance Criteria

1. Review analysis of market trends and participation patterns.
   • Analyse participation levels and patterns for relevant industry service.
   • Analyse impact of current participation initiatives relevant to specific industry service.
   • Identify priority market segments to expand participation.
   • Review recommendations for expansion opportunities in consultation with appropriate personnel.
   • Select recommendations for implementation.
2. Implement participation strategies.
   • Implement strategies to address issues and needs for prioritised market segments in consultation with providers.
   • Communicate strategies to potential participants and relevant personnel.
   • Establish and monitor impact of strategies on participation patterns.
3. Monitor and manage participation trends.
   • Develop and implement systems and processes to monitor changing participation trends.
   • Evaluate strategies and modify in response to changing participation patterns and trends.
   • Document outcomes of strategies.
4. Review analysis of market trends and participation patterns.
   • Analyse participation levels and patterns for relevant industry service.
   • Analyse impact of current participation initiatives relevant to specific industry service.
   • Identify priority market segments to expand participation.
   • Review recommendations for expansion opportunities in consultation with appropriate personnel.
   • Select recommendations for implementation.
5. Implement participation strategies.
   • Implement strategies to address issues and needs for prioritised market segments in consultation with providers.
   • Communicate strategies to potential participants and relevant personnel.
   • Establish and monitor impact of strategies on participation patterns.
6. Monitor and manage participation trends.
   • Develop and implement systems and processes to monitor changing participation trends.
   • Evaluate strategies and modify in response to changing participation patterns and trends.
   • Document outcomes of strategies.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

implement, monitor and review at least three different initiatives that expand participation in the relevant sport, fitness or recreation service

initiatives should be in response to outcomes of analysis of at least six of the following:

participant attributes:

age

gender

occupation

education

family

values, beliefs and ethics

routines

market segments:

attitudes and values

culture

geography

education

lifestyle

employment status

socioeconomic status.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

contemporary participation patterns and trends in the sport, fitness and recreation industry

factors that impact on participation levels and patterns

dimensions and characteristics of leisure and its benefits for individuals and the community

organisational policies and procedures:

access to and collection of market information

privacy

reporting requirements

information and communication protocols

security and confidentiality requirements

management and accountability channels

strategies and methods used for sport, fitness and recreation initiatives for:

market segments:

attitudes and values

culture

geography

education

lifestyle

employment status

socioeconomic status.

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