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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify purpose and scope of the exhibition.
   • Consult with stakeholders to clarify exhibition purpose and objectives.
   • Liaise with stakeholders to determine specific operational requirements for exhibition.
   • Develop overall format for exhibition.
2. Establish exhibition floor plans.
   • Assess physical characteristics of exhibition space and capacity to meet requirements.
   • Assess safety, security and environmental risks for impacts on exhibition floor plan.
   • Plan exhibition layout to maximise exhibitor space and profitability.
   • Incorporate a range of exhibitor formats and sizes to meet different exhibitor requirements.
   • Allocate space for ancillary services and resolve conflicting demands for exhibition space.
   • Organise development of accurate and complete floor plans.
3. Allocate exhibitor space.
   • Consult with stakeholders and establish and document criteria for the allocation of space according to exhibition objectives.
   • Liaise with stakeholders to allocate space according to agreed criteria.
   • Analyse buyer and seller interaction requirements and allocate space accordingly.
   • Resolve conflicting demands for exhibitor space according to profile of exhibitor.
4. Evaluate operational success of exhibition.
   • Obtain feedback from exhibitors and stakeholders according to predetermined evaluation criteria.
   • Seek input from personnel and contractors on exhibition operations.
   • Analyse and evaluate operational problems.
   • Use all information to enhance future exhibition planning activities.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

consult with stakeholders to develop exhibition operational requirements for at least one type of exhibition from the list in the knowledge evidence

document the following details of the operational requirements for the above exhibition:

entertainment

crowd control

food and beverage outlets

format, style and duration of exhibition

infrastructure

exhibition program

minimum and maximum numbers of exhibitors

on-site registration of attendees

security

size and set-up of:

client displays and livery

exhibitor stands

merchandising stands

sponsor stands

seating

tables

technical equipment and services

venue styling

develop floor plan for the above exhibition with pre-allocated space for the ancillary services listed in the knowledge evidence

demonstrate analysis of the following in developing the above floor plan:

access limitations

food safety requirements

noise

spacing of exhibition stands and customer traffic areas to avoid overcrowding

protection from weather

access to safe cabling and power sources

theft prevention measures

develop evaluation criteria and seek feedback on the exhibition, covering:

exhibitor, buyer and sponsor success

number of attending buyers

operational efficiency

success in meeting exhibition objectives

profitability of the exhibition

venue service levels.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

characteristics of different types of exhibitions; their purpose and objectives:

trade or industry

consumer

commercial

non-commercial

roles, responsibilities and hierarchy of control of different stakeholders in the exhibition planning process

spatial design techniques for maximising exhibitor space and profitability

safety, security and environmental risks associated with events, and methods of managing them when designing exhibition floor plans

induction requirements applicable to venue or event

buyer and seller interaction formats and methods to incorporate requirements into exhibition floor plans, covering:

free flow

prearranged appointments

scheduled presentations and promotions

formats for and inclusions in exhibition floor plans

criteria for allocating space to exhibitions:

anticipated consumer demand for exhibitor products and services

exhibition themes

exhibitor or sponsor participation level

proximity of:

equipment required by different exhibitors

exhibitors in direct competition

required balance and variety of exhibitors

size of products to be exhibited

for specific industry sector:

overall exhibition layout themes and schemas

exhibitor formats and sizes to meet different exhibitor requirements

key features and functions of ancillary exhibition services at exhibition venues:

attendee seating for consumption of food and beverage

business and communication hubs

entertainment stages

food and beverage outlets

food storage and preparation areas

media areas

meeting rooms

on-site registration or ticketing area

staff facilities

storage

toilet facilities

waste disposal and recycling

profiles for exhibitors involved in the specific exhibition

key environmental and social impacts of exhibition delivery, and minimal impact procedures to reduce them:

reducing the impact on lifestyle of neighbouring residents

maintaining natural and cultural integrity

recycling and disposing of waste, especially hazardous substances

safety for crowds and the movement of large numbers of attendees

use of energy, water and other resources during event set-up, operation and break-down.

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