Elements and Performance Criteria
- Confirm exhibition scope and format.
- Establish format for buyer and seller interaction.
- Determine most appropriate format for buyer and seller interaction.
- Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
- Liaise with colleagues and stakeholders to ensure format, systems and procedures integrate well with other exhibition components and considerations.
- Recruit exhibitors.
- Develop a clear, professional and legally compliant exhibitor prospectus that includes breakdown of costs, benefits and relevant exhibitor information.
- Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
- Maximise take-up of space and profitability through follow-up promotion and negotiation as required.
- Execute exhibitor contracts and agreements to include full details of commitments made by both parties.
- Support exhibitors.
- Organise or provide exhibitor support services.
- Develop and distribute accurate and complete exhibitor kits at appropriate time.
- Organise or provide exhibitor operational support, briefings and debriefings according to agreements.
- Liaise with exhibitors to identify issues and resolve as required.
- Reduce negative environmental impacts through minimising use of printed materials.
- Manage post-exhibition activities.