Elements and Performance Criteria
- Research and select wines to meet business objectives.
- Develop or identify business objectives for the sale or service of wine.
- Conduct relevant research on wine products, trends and market characteristics.
- Maximise business opportunities by developing wine-related products and services, including wine lists, that support business objectives and profitability requirements.
- Identify and develop appropriate opportunities to promote wine.
- Develop and monitor wine management systems.
- Research, select and purchase appropriate equipment to support wine service and storage in consultation with managers.
- Organise wine storage and cellaring systems that ensure wine quality and business efficiency.
- Establish and monitor systems that ensure effective communication between colleagues on wine-related issues.
- Monitor quality of wine products and services and provide proactive support and assistance to colleagues.
- Resolve wine-related issues and challenges and use experience to inform future planning and activities.
- Proactively identify opportunities for improvement in wine management systems and make recommendations to managers.
- Develop and extend wine skills and knowledge for self and others.
- Proactively evaluate own skills and knowledge to identify gaps and opportunities for further skills development.
- Access opportunities to extend wine skills and knowledge.
- Provide timely and accurate advice to other staff and colleagues on wine and wine-related matters.
- Organise or provide suitable training to staff on wine and wine service.
- Maximise business and professional development opportunities through liaison with other members of the wine community and wine suppliers.