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Elements and Performance Criteria

  1. Source component products.
  2. Package component products.
  3. full range of commission or mark-up structures that would apply to each organisation involved in the distribution network for the product
  4. desired profit margin for the packaged product
  5. application of appropriate mark-up to achieve a profitable selling price
  6. any additional taxes, special fees and other charges
  7. any applicable exchange rate implications.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

basic research skills to obtain general information on destinations product base within the destination and customer or market product preferences and requirements

ability to assess research findings and match destinations and products to meet the needs of the specific customer or market

literacy skills to read and interpret documents such as

customer requests

organisational documents that outline the range of current products and style

complex supplier component product information including contracts and costs

information obtained on customer or market product preferences and requirements

writing skills to document complex product information programs and pricing structures including the specific applicable conditions

numeracy skills to calculate complex costing components and a range of different commission and markup structures

The following knowledge must be assessed as part of this unit

detailed knowledge of the tourism industry including structure and interrelationships tourism industry networks and information sources

industry information or destination marketing networks and their value in conducting research for the packaging process

indepth destination and product knowledge appropriate to the specific tourism or hospitality industry sector and components to be included in the product or program

indepth knowledge of customer or market product preferences and requirements

negotiated cost of supply and contractual arrangements with suppliers

key principles and elements of calculating complex packaged product costings and pricing structures

indepth knowledge of distribution and marketing networks especially those involved in distributing the proposed tourism product or program

industry commission or markup procedures and rates appropriate to the particular sector and the varying organisations within the distribution network

industry practices in packaging products and presenting pricing structures appropriate to different sectors including

different costing options eg per person room or group all inclusive and ground content only

typical package styles for different markets or customer types

the existence and basic aspects of laws that impact on tourism operations and actions that must be adhered to by tourism operators when delivering services in particular laws that cover

child sex tourism

legal liability insurance requirements and duty of care of customers

environmental protection This would include required environmental licences permits accreditation and minimal impact practices

local community protection This would include land ownership management and access requirements

consumer protection This would include refund requirements that must be met by tourism businesses terms and conditions of quotations and cancellation fees

responsible service of alcohol

food safety

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to proactively source package and match destinations and quality controlled products that meet the needs of specific customers or markets

ability to develop and cost practical programs that meet both customer needs and organisation business requirements

ability to source and package multiple programs in response to multiple customer needs or organisational requests covering a range of tourism products and services

ability to source and package tourism products and services within the context of the particular industry sector in which they are working or seeking work for those undertaking generic preemployment training assessment must cover a range of industry contexts to allow for a broad range of vocational outcomes

project or work activities conducted over a commercially realistic period of time so that all aspects of the packaging process can be assessed

completion of product or program costings that meet the deadlines determined by the customer and the organisation

Context of and specific resources for assessment

Assessment must ensure

access to a fully equipped industryrealistic office environment using appropriate computers communication technology software and information programs and publications currently used in the tourism industry to facilitate the processes involved in sourcing packaging and costing tourism products

access to current tourism industry destination and product information sources especially information about appropriate product match

access to an operation for which tourism products or programs would be developed or access to comprehensive and sufficient information about that tourism operation and its market base to allow the candidate to fully develop appropriate packaged products or programs

use of relevant and current product information to support the costing process eg brochures tariffs product sales kits and supplier contracts

use of legislation or plain English documents produced by regulators

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

project activities to develop packaged tourism products or programs in conjunction with an industry operator

project activities to develop packaged tourism products or programs for the training college or local community

review of completed product costing and pricing structures for specific packaged products or programs

case studies to assess the candidates ability to research and meet the needs of customers or markets with differing product preferences and requirements

written and oral questioning or interview to test knowledge such as structure of the tourism industry tourism industry interrelationships distribution networks markup and commission structures and legal requirements

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITTTSLA Access and interpret product information

SITTTSL002A Access and interpret product information

SITTTSLA Source and provide international destination information and advice

SITTTSL003A Source and provide international destination information and advice

SITTTSLA Source and provide Australian destination information and advice

SITTTSL004A Source and provide Australian destination information and advice.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Customer or consumer market to be serviced may include:

domestic tourists travelling within Australia

international tourists travelling within Australia (inbound)

Australians travelling internationally (outbound)

groups

individuals

leisure travellers

business travellers

those travelling on incentive tours

those interested in the natural environment

those interested in special cultural groups

conference delegates

event participants

special interest groups, including:

educational groups

sporting groups

customers or groups of a particular cultural background.

Research may include:

desk research

personal contact with tourism authorities, product suppliers or distribution network

destination or site inspection.

Component products and services to be packaged might include:

accommodation

transport, such as air, rail, bus or coach, and shipping

hire car

entrances to attractions, museums, events and exhibits

food, beverage and catering

entertainment

tours

cruises

conference facilities

tour guiding services

activities

meals

functions

special items with customer corporate branding

venue hire

speaker services

audiovisual services

meeting or event equipment

special event consumable items.

Assessment of the quality credentials of tourism operators and their products to be packaged may involve:

public liability and duty of care policies and procedures

safety record

customer service and satisfaction record

reliability of other tourism operators to provide promised products and services

reliability of other tourism operators in complying with laws

environmental and local community protection credentials of tourism operators who deliver tourism products in environmentally sensitive areas such as:

their compliance with laws, permit, licence or accreditation requirements that relate to environmental and local community protection

reliability in sustaining the natural and cultural environment by use of minimal impact practices.

Requirements of specific customers or markets may relate to:

budget

product or service preferences and requirements

time constraints

cultural issues

integration into a wider touring, event or sporting program.

Special fees and other charges may include:

service fee

transaction fee

itinerary preparation fee

visa and passport handling fee

loyalty program (e.g. frequent flyer) redemption fee

product booking fee

amendment fee

cancellation fee

reconfirmation fee

courier fee

credit card fee

communication fee.