Elements and Performance Criteria
- Source component products.
- Identify product objectives in consultation with appropriate colleagues and customers.
- Identify and determine destination and product preferences and requirements of customer or consumer market to be serviced.
- Identify and research potential destinations and component products and services using appropriate methods.
- Assess destination and product details relating to market or customer suitability, including costs, availability or accessibility, features and benefits, product match to preferences and requirements and profit potential.
- Assess the quality credentials of tourism operators and their products to be packaged.
- Select destinations and products based on research conducted.
- Package component products.
- Develop packaged products or programs to meet the requirements of specific customers or markets.
- Combine and integrate program components to create maximum value and saleability within nominated constraints.
- Make agreements with suppliers according to organisation profit and other requirements and confirm in writing in line with organisation procedures.
- Cost programs to ensure profitability using appropriate technology to take account of key financial factors, including:
- full range of commission or mark-up structures that would apply to each organisation involved in the distribution network for the product
- desired profit margin for the packaged product
- application of appropriate mark-up to achieve a profitable selling price
- any additional taxes, special fees and other charges
- any applicable exchange rate implications.
- Document the product or program and pricing structures clearly to include full details of all inclusions, exclusions and add-ons and present to colleagues or customers.
- Review and adjust products or programs and pricing structures in response to feedback from customers or colleagues.
- Check and incorporate legal requirements.
- Present final details of products or programs to appropriate colleagues or customers for approval prior to finalisation of operational or marketing details and within required timeframes.