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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Educate and inform the community on tourism.
   • Develop objectives for community education according to organisational goals and nature of the community.
   • Evaluate and select appropriate communication methods, and devise and implement strategies and programs to maximise the opportunity to inform community about tourism.
   • Proactively seek opportunities to adopt new or innovative approaches to community education.
   • Communicate costs and benefits of tourism to the community on an ongoing basis.
2. Develop and maintain stakeholder networks.
   • Review and assess current and potential stakeholders to determine needs, interests, priorities and relevant trends.
   • Identify key stakeholders, their representatives and ways to establish and maintain links.
   • Share expertise, information and resources with networks when appropriate to strengthen links.
   • Make provision for current relevant information on stakeholders to be gathered and maintained.
3. Liaise with stakeholders.
   • Seek stakeholder views and opinions about tourism activities on an ongoing basis.
   • Evaluate and integrate stakeholder input in planning and organisation of tourism activities.
   • Identify potential community conflict and seek solutions in consultation with relevant parties.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop and implement a program and associated strategies for effective communication to a local community about issues to do with:

particular tourism venue

individual tourism product

consult and communicate with community groups about above issues, demonstrating knowledge of the role of tourism in each host community, the impact of tourism, and the role of major stakeholders.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

potential impacts of tourism on the community, both costs and benefits:

economic

social

environmental impacts

strategies and programs to maximise the opportunity to inform community about tourism:

community representation on relevant tourism committees and boards

educational activities:

speaking at local schools

media strategies:

public relations

regular tourism column in local newspaper

social media

networking activities:

functions between tourism operators and communities

special interest networks

posting information on the internet

regular planning activities with the local community

sponsorship:

tourism sponsorship of local community activities

business sponsorship of tourism events

tourism-related concerns that arise in communities, and the ways that they are managed:

sustainability

competition for space and overcrowding

competition for resources

conflict between environmental and business groups

conflicting opinions about tourism development options

conflicting opinions regarding local government levies for tourism

perception of reduced resident amenity through increase in tourist activity or visitor numbers

key stakeholders in the area, their roles in the community, and their perspectives on tourism

ways to establish and maintain links with host communities:

external committees

formal consultative bodies

informal communication and feedback

newsletters or other regular or specific information provision

regular liaison activities

surveys

working parties or taskforces

community consultation and networking approaches and features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.

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