Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Seek and analyse information about tourism opportunities.
   • Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.
   • Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
   • Identify product and service gaps and evaluate the potential for future sustainable development.
   • Proactively seek new and innovative approaches.
2. Liaise with external stakeholders.
   • Establish and maintain contacts with relevant people outside the community.
   • Exchange information and advice with external stakeholders and seek specialist assistance as required.
   • Consult external stakeholders on customer and tourism industry service and quality expectations.
   • Obtain and evaluate information from other communities with experience in establishing and developing similar tourism products.
3. Analyse local community issues.
   • Assess potential economic, social and environmental community impact.
   • Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.
   • Analyse current community skill levels and need for training or specialist expertise.
   • Assess potential conflicts between tourism and other community values.
4. Consult with the community.
   • Conduct community consultations about opportunities and potential tourism developments.
   • Provide relevant, current and accurate information to facilitate informed debate and decisions.
   • Invite external individuals and organisations to talk to the community where appropriate.
5. Apply decisions about tourism opportunities to planning.
   • Make decisions about tourism opportunities based on analysis and consultation, taking into account the wishes of the community.
   • Integrate information collected into future planning of tourism activities.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify and assess one potential tourism development or product that may provide tourism opportunities for a community or region

research, document and analyse information on the range of issues that relate to the above development or project and determine potential for its success

demonstrate effective consultation with diverse stakeholders about the above tourism development or project

identify, evaluate and make recommendations on tourism opportunities in response to research and consultation.

---

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

cultural and economic impacts of tourism on local communities and regions:

benefits:

cultural and cultural preservation

economic

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

tourism industry structure and interrelationships, networks and information sources

tourism distribution and marketing networks, especially those that would support any proposed tourism development or product

main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles for relevant tourism products and services

current tourism product base for above community or region

potential tourism developments or products:

accommodation development

attraction

community involvement in providing staff for external operations

community involvement in training for the tourism industry

event

festival

tour operation

tourism retailing operation

visits to the community by external tour operators

key features of environmentally or culturally sensitive areas in the local or regional area

main community stakeholders, the infrastructure within the particular community, and social, cultural and economic aspects of the community

types of relevant, current and accurate information to be provided to the community:

community proposed tourism products

community capacity and ability to successfully market and deliver proposed tourism products

negative and positive community impacts

tourism industry and market information:

current market trends and needs

product and service gaps within the local area and region

service and quality expectations

distribution and marketing networks

information about other communities

recommendations and any alternative product offerings for the community to consider

consultative and communication mechanisms commonly used by organisations and the local community:

community meetings

individual and small group consultations

presentations from specialist advisers

formal and informal community research

publication and display of information excerpts for community comment

social media activities.

---