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Elements and Performance Criteria

  1. Plan for culturally appropriate tourism operations.
  2. Develop and implement culturally appropriate tourism operations.
  3. Monitor operations.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

highlevel communication skills to conduct comprehensive and culturally appropriate consultation with local community stakeholders

critical thinking skills to facilitate rational and logical analysis of cost versus yield and other evaluations associated with planning the establishment of the tourism operation

highlevel written literacy skills to develop comprehensive plans for culturally appropriate tourism operations and operational and customerfocused codes of practice

numeracy skills to perform complex calculations in evaluating cost versus yield

The following knowledge must be assessed as part of this unit

general knowledge of the social cultural and economic impact of tourism

crosscultural awareness and indepth understanding of the social cultural and economic aspects of the local host community

indepth knowledge of consultation and communication mechanisms commonly used by organisations and by the local host community

copyright and intellectual property issues associated with delivering information about local cultural issues

different ways in which organisations can foster culturally appropriate behaviour during product development and product delivery

ways of managing and minimising negative tourism impacts and maximising positive impacts on the local culture

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to strategically plan for develop and operate a culturally appropriate operation and to monitor the delivery of the product to ensure ongoing culturally appropriate behaviour

ability to integrate culturally appropriate practices into the product development phase

ability to critically analyse all information that relates to the product development phase

knowledge of strategies to manage and minimise negative tourism impact and maximise positive impact on the local culture

project or work activities conducted over a commercially realistic period of time so that the planning evaluation and monitoring aspects of the operations can be assessed

Context of and specific resources for assessment

Assessment must ensure

access to a fully equipped industryrealistic office environment using appropriate computers printers information programs and publications currently used in the tourism industry to facilitate the planning and product development processes involved

access to a destination where the culturally appropriate tourism operation would be established and operated or access to comprehensive and sufficient information about that destination the local communities and culture to allow the candidate to plan for strategically establish and operate a culturally appropriate tourism operation and to monitor any impact on the local culture

involvement and interaction with a group of people so that consultation can be achieved

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to plan and develop culturally appropriate tourism operations The following examples are appropriate for this unit

review of a completed plan for the tourism operation including analysis of all evaluations that have been conducted

review of codes of practice developed by the candidate

review of monitoring reports completed by the candidate and action plans for any required operational changes

project activities to plan and develop a culturally appropriate tourism operation in conjunction with industry

project activities to plan and develop a culturally appropriate tourism operation for a given destination local community and culture

case studies to assess the candidates ability to evaluate the development and operation of different tourism operations with differing culturally sensitive issues

case studies and projects to assess the candidates ability to improve the cultural appropriateness of existing tourism operations

written and oral questioning or interview to test knowledge such as social cultural and economic impacts of tourism copyright and intellectual property issues and strategies for the management of the impact of tourism on local communities and their culture

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITTPPDB Research assess and develop tourism products

SITTPPD001B Research, assess and develop tourism products

SITTPPDB Plan and develop ecologically sustainable tourism operations

SITTPPD006B Plan and develop ecologically sustainable tourism operations

SITXFINA Prepare and monitor budgets

SITXFIN005A Prepare and monitor budgets.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Cultural issues may include:

culturally appropriate activities

use of cultural information

access restrictions

use of appropriate staff

traditional and contemporary values and customs

cultural differences in styles of negotiation and communication.

Impact on the communities may be:


economic benefits to local community

improved local facilities

employment opportunities

cultural benefits

visitor education

greater understanding between host and visitor cultures


trivialisation of culture

effect on social structures

damage to culturally sensitive areas or sites.

Codes of practice and procedures may relate to:

involving appropriate people in both product development and delivery

developing formal or informal guidance on appropriate staff and customer behaviour in given situations

selecting appropriate staff for different situations

guidelines for language skill requirements

specific guidance on the use of culturally sensitive information

guidance for negotiating contracts in cross-cultural situations.