Elements and Performance Criteria
- Plan for culturally appropriate tourism operations.
- Conduct a cost versus yield evaluation of establishing and operating the operation on an ongoing basis according to the local community's cultural considerations.
- Identify the full range of cultural issues at the commencement of the planning process.
- Consult individuals and communities about cultural issues that might affect the operation and how the operation might affect local community culture.
- Identify and analyse the economic and social impact on the communities.
- Identify the need for economic and social returns to local communities.
- Investigate and develop ways of managing and minimising negative tourism impact and maximising positive impact on the local culture.
- Develop strategies to balance cultural appropriateness and the economic viability of the operation.
- Base product development decisions on the information obtained in the evaluation and planning process, including the need for culturally appropriate operations.
- Develop and implement culturally appropriate tourism operations.
- Develop codes of practice and procedures for all aspects of the operation and for customer use that ensure that respect for cultural values is shown.
- Conduct operations according to established codes of practice.
- Encourage operational participation of individuals from the appropriate culture.
- Ensure that all customer activities are culturally appropriate.
- Share information with customers that is culturally appropriate and accurate and avoids cultural stereotyping.
- Consider copyright and intellectual property issues when developing the operation.
- Educate colleagues about other cultures and societies during the development process.
- Encourage culturally appropriate behaviours in colleagues and customers through education.
- Promote the need for culturally appropriate behaviour throughout the organisation and with customers.
- Use promotional and other materials to inform colleagues and customers about cultural issues.
- Monitor operations.
- Continuously monitor the standard of operations to ensure culturally appropriate practices are maintained.
- Conduct regular consultation with individuals and local communities as appropriate in order to obtain feedback on the operation.
- Deal with operational issues promptly and consider changes to continuously improve organisation practices.