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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Research the market.
  2. Analyse issues relevant to product establishment.
  3. Determine profitable selling price.
  4. Establish the product.
  5. Monitor and evaluate the success of the product.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

research, assess and develop a new product or service for a tourism operation, including:

analysing current industry, market and organisational information

gap analysis of current products or services

determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service

creating a product development plan

developing measures of success and return on investment for the new product or service.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

features and inclusions of a product development plan

tourism industry structures, interrelationships and networks

tourism industry information sources:

government bodies:

funding agencies

land management agencies

internet

local people

reports and research:

local, state, regional or national marketing plans

statistical data

public and private research bodies

tourism operators:

accommodation

destination marketing companies

tour operators

inbound tour operators

tour wholesalers

tourism organisations and associations

training agencies

distribution and marketing networks that support tourism products in the relevant context

key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles that meet certain market requirements and quality expectations

current tourism product base for the proposed destination and market to be serviced

current and proposed products and services of competitors

features of the destination at which the product will be delivered

aspects of laws that impact on tourism operations and actions required of tourism operators:

consumer protection:

providing services as advertised

terms and conditions

refund requirements

cancellation fees

child sex tourism

legal liability insurance requirements and duty of care to customers

environmental protection:

licences

permits

accreditation

minimal impact practice

local community protection:

land ownership, management and access requirements

factors impacting organisational capacity to provide proposed product:

destination factors:

capacity to sustain tourism

impacts of potential product diversification for the business

profitability issues

resource constraints

skills requirements

sustainability:

economic

environmental

current credentials

legislative, accreditation, permit requirements

minimal impact issues

social and cultural

risk assessment and control requirements

financial operating costs in tourism organisations; desired profit margins and achievement of high yield in order to determine an appropriate selling price

expenditure items relevant to the development of tourism products:

capital costs and proportion attributed to the product

fixed costs

human resource costs

insurances

licensing and permit fees

marketing costs

operating costs attributed to operating the product

supply of component products and services

variable costs

industry commission and mark-up procedures and rates appropriate in the relevant industry context.