This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

research skills

highlevel communication skills to conduct

comprehensive and culturally appropriate consultation with local community stakeholders

detailed consultation with external stakeholders

critical thinking skills to facilitate rational and logical analysis of

input from the broad community key community stakeholders and external stakeholders

all research information collected

The following knowledge must be assessed as part of this unit

general knowledge of the social cultural and economic impact of tourism

detailed knowledge of the tourism industry including structure and interrelationships tourism industry networks and information sources

indepth knowledge of distribution and marketing networks especially those that would support any proposed tourism product

indepth knowledge of the main stakeholders in local regional state or territory and national tourism organisations and the structures of these organisations at each level

current market trends products and service styles that would meet certain market requirements and customer and tourism industry service and quality expectations for tourism products and services

indepth knowledge of the current tourism product base for the particular community

the key features of environmentally or culturally sensitive areas in the local or regional area

indepth understanding of the main stakeholders the infrastructure within the particular community and social cultural and economic aspects of the area

crosscultural awareness and indepth knowledge of consultative and communication mechanisms commonly used by organisations and the local community

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to assess tourism opportunities for a specific community and determine the potential for success

ability to fully research analyse and provide information on the full range of issues that relate to the proposed tourism development within a community

detailed knowledge of the tourism industry including structure and interrelationships tourism industry networks information sources and distribution and marketing networks

ability to consult and communicate with the broad community key community stakeholders and external stakeholders

project or work activities conducted over a commercially realistic period of time so that the research analysis and consultation aspects of this assessment of opportunities can be assessed

Context of and specific resources for assessment

Assessment must ensure

access to a fully equipped office environment using appropriate computers communication technology information programs and publications to facilitate the processes involved in assessing tourism opportunities

access to a community for which tourism opportunities would be assessed or access to comprehensive and sufficient information about that community to allow the candidate to fully assess tourism opportunities

access to current tourism industry data and information sources about tourism market trends and appropriate product match

involvement of key stakeholders both internal and external to the community so that research and consultation can be achieved

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to assess tourism opportunities The following examples are appropriate for this unit

project to fully assess tourism opportunities for a given community

project activities to assess tourism opportunities in conjunction with a local regional state or territory tourism organisation community or industry organisation or tourism business management consultancy

review of a completed assessment report for a specific community

case studies to assess the candidates ability to evaluate communities with differing social cultural and economic structures and issues

case studies to assess the candidates ability to evaluate community areas with different tourism product bases and distribution and marketing networks

written and oral questioning or interview to test knowledge such as structure of the tourism industry tourism industry interrelationships distribution networks community communication and consultation processes and the structures of tourism management organisations

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITTPPDA Develop host community awareness of tourism

SITTPPD008A Develop host community awareness of tourism

SITTPPDA Develop and implement local or regional tourism plan

SITTPPD010A Develop and implement local or regional tourism plan.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Appropriate communication methods may involve:

Community may relate to:

Tourism opportunities cover the full range of tourism development opportunities, including:

Information sources may include:

External stakeholders may include:

Impact on the community may include:

Consultation with the community may involve:

Relevant, current and accurate information to be provided to the community must include: