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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Plan for culturally appropriate tourism operations.
   • Identify cultural issues for consideration at commencement of planning process.
   • Consult individuals and communities about potential cultural issues and incorporate views into planning process.
   • Analyse economic and social community impacts and develop responses that provide social and economic returns to the community.
   • Proactively seek opportunities for new, innovative and more sustainable approaches.
   • Develop strategies that balance cultural appropriateness and economic viability.
2. Implement culturally appropriate tourism operations.
   • Develop codes of practice and procedures that show respect for cultural values, avoid cultural stereotyping and take account of intellectual property issues.
   • Conduct operations according to codes of practice and encourage participation from host communities.
   • Educate colleagues about other cultures and societies during the development process.
   • Promote the need for culturally appropriate behaviour throughout the organisation and with customers.
3. Evaluate operations.
   • Monitor and assess operations to ensure culturally appropriate practices are maintained.
   • Conduct regular consultation with stakeholders to obtain feedback.
   • Deal with operational issues and consider changes to continuously improve organisational practices.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop and implement a plan for a tourism operation that supports cultural sustainability and provide evidence of:

analysis of key cultural issues, including as appropriate analysis of:

access restrictions

cultural differences in styles of negotiation and communication

culturally appropriate activities

traditional and contemporary values and customs

use of appropriate staff

use of cultural information

consultation with key stakeholders

development of strategies and operational approaches that maximise positive impacts

identification and integration of best practice approaches

develop codes of practices and procedures for the above culturally appropriate tourism operation that detail:

consultation and communication protocols

evaluation mechanisms

guidance materials for:

appropriate staff and customer behaviour in given situations

language skill requirements

negotiating contracts in cross-cultural situations

use of culturally sensitive information

staff selection:

involving appropriate people in both product development and delivery

appropriate staff for different situations

implement the above plan for a culturally appropriate tourism operation, encouraging participation from host communities

evaluate success of the above operation and identify potential areas for improvement.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

key stakeholders in the area and their roles in the tourism planning process

current and emerging cultural tourism issues and trends relevant to above operation

potential community impacts:

negative impacts:

damage to culturally sensitive areas or sites

effect on social structures

trivialisation of culture

positive impacts:

cultural benefits

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

environmental, social, cultural and economic aspects of the area that impact planning, including:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

strategic planning methodologies, key stages and content requirements

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.

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