Elements and Performance Criteria
- Develop plans for local or regional tourism.
- Draft tourism plans within the context of the organisation's overall approach to tourism development within the region.
- Include an inventory of both tourism infrastructure and the carrying capacity of the region.
- Identify product and service gaps and the potential for future development, including use of emerging technologies.
- Draft plans to take account of the level of community and industry resources available to implement the plan.
- Consider impact on the community, including environmental, social, cultural and economic factors, and incorporate these into the planning process.
- Ensure development initiatives are both culturally and environmentally appropriate for the region.
- Conduct community consultation throughout the tourism planning process.
- Develop plans to include a clear strategic and tactical focus.
- Include scheduled course of action and evaluation methods.
- Submit plans to the appropriate authority for approval prior to implementation.
- Implement local or regional tourism plans.
- Monitor and evaluate plans.
- Monitor activities using the evaluation methods detailed in the plan on an ongoing basis to take account of progress towards objectives, evaluation of individual activities and need for changes to the plan.
- Submit required changes for consideration and approval by the appropriate authority.
- Implement and communicate agreed changes promptly.