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Elements and Performance Criteria
Performance Evidence
Knowledge Evidence
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each levelroles of key stakeholders in the tourism planning processtourism infrastructure to be considered in tourism planning:accommodationattractionsconference facilitiesretailtourstransportvisitor information servicesenvironmental, social, cultural and economic aspects of the area that impact planning:current economic status and profile of tourismcommunity attitudesfeatures of environmentally or culturally sensitive areas natural and man-made attractionsmain industries, past and presentsocio-economic factorsfeatures of the area in relation to other areas, either nearby or with similar profilespotential community impacts:benefits:cultural benefits and, cultural preservationeconomic benefits to local communityemployment opportunitiesgreater understanding between host and visitor culturesimproved local facilitiesvisitor educationcosts:damage to environmentally or culturally sensitive areaseffect on social structurestrivialisation of culturecurrent tourism operators and product base in the area, and opportunities to extend thesedistribution and marketing networks currently supporting the tourism product base, and opportunities to extend thesemarket competitors and the main features of those areas and their tourism strategiesresource strategies relevant to plan, as specified in the performance evidence:financialhumanphysicalstrategic planning methodologies, key stages and content requirementscommunity and industry resources for tourism plan implementation:current market position expertise of those likely to implement the planindividual tourism operators who are prepared to contribute to the planlocal government resourceslocal skill profilelocal tourist associations or other industry bodiesopportunities for cooperative approachesopportunities for sponsorshippotential for state or federal assistancecommunity consultation approaches and, features, costs and benefits of:media strategiesconsultation formatsstakeholder engagement.