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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Conduct research to support tourism planning.
  2. Develop tourism plan.
  3. Implement and monitor tourism plan.
  4. Evaluate tourism plans.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a local or regional tourism plan that demonstrates the following:

understanding of key tourism issues in the local area or region

an effective planning process, including development of strategic responses to complex community and organisational issues

consultation and communication with diverse stakeholders

implement the strategic tourism plan and evaluate its success in the context of the overall operation of tourism in the area, using at least two of the following evaluation methods:

community feedback

industry feedback

marketing exposure achieved

research on business performance, such as research into attendance numbers, enquiry levels, occupancy levels, retail sales or tour sales.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

roles of key stakeholders in the tourism planning process

tourism infrastructure to be considered in tourism planning:

accommodation

attractions

conference facilities

retail

tours

transport

visitor information services

environmental, social, cultural and economic aspects of the area that impact planning:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

potential community impacts:

benefits:

cultural benefits and, cultural preservation

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

resource strategies relevant to plan, as specified in the performance evidence:

financial

human

physical

strategic planning methodologies, key stages and content requirements

community and industry resources for tourism plan implementation:

current market position

expertise of those likely to implement the plan

individual tourism operators who are prepared to contribute to the plan

local government resources

local skill profile

local tourist associations or other industry bodies

opportunities for cooperative approaches

opportunities for sponsorship

potential for state or federal assistance

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.