Required skills

critical thinking skills to analyse and interpret complex information and develop recommendations and observations about its significance

literacy skills to

interpret complex tourism research documents and statistical data

communicate research findings in plain English

numeracy skills to interpret and analyse complex tourism data

planning and organising skills to coordinate the practical aspects of the research process

technology skills to use current research technologies

Required knowledge

role of research for different purposes in a tourism industry context including

product development and innovation

marketing

sales

ethical research practices including those related to intellectual property confidentiality and privacy

research and information gathering options their features and suitability for different purposes including

desk research

interviews

focus groups

observation and listening

online research

questionnaires and surveys

major tourism research bodies types of research produced by those agencies and its value to different tourism operators

types of technology used in the conduct of research projects

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

conduct a tourism research project that shows effective application of

research and data collection methods

reliable data analysis

research presentation techniques

demonstrate knowledge of research techniques and methodologies and their application to different industry situations

Context of and specific resources for assessment

Assessment must ensure use of

current information and communications technology

current tourism industry data and information sources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of a tourism research project conducted by the individual

use of case studies to assess the individuals ability to apply different research and information gathering methodologies to different tourism industry activities

written or oral questioning to assess knowledge of research methodologies and tourism data sources

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

BSBMGTA Develop and implement a business plan

BSBMGT617A Develop and implement a business plan

SITXCCS Manage quality customer service

SITXMPR Plan and implement sales activities

SITXMPR Coordinate marketing activities

SITXMPR Develop and implement marketing strategies

Research objectivesmay relate to:

Research and data collection methods may include:

Information sources may include:

Methods of data analysis may include: