Required skills

communication skills to

manage consultation with the broad community and key community stakeholders

facilitate information sessions

critical thinking skills to evaluate complex market and business information and develop strategic responses

literacy skills to

interpret wide ranging information from a variety of potentially unfamiliar sources

develop complex documents that include a strategic and tactical focus

prepare consultation information

numeracy skills to

research statistical data

estimate financial impacts of different strategies

planning and organising skills to coordinate planning processes that involve multiple stages and inputs

problemsolving skills to work with different community views about tourism

Required knowledge

key stakeholders in local regional state or territory and national tourism organisations and the structures of these organisations at each level

key stakeholders in the area and their roles in the tourism planning process

environmental social cultural and economic aspects of the area that impact planning including

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and manmade attractions

main industries past and present

socioeconomic factors

features of the area in relation to other areas either nearby or with similar profiles

current tourism operators and product base in the area and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

strategic planning methodologies including key stages and content requirements

community consultation approaches including features costs and benefits of

media strategies including digital strategies

consultation formats

stakeholder engagement

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

apply an effective planning process to the development of a local or regional tourism plan

develop strategic responses to complex community and organisational issues

consult and communicate with diverse stakeholders during the planning process

demonstrate knowledge of the issues that impact the planning development and administration of tourism for a local or regional area including the distribution and marketing of particular products

Context of and specific resources for assessment

Assessment must ensure use of

a local or regional area for which a plan can be developed

current tourism industry information and data on the area

community stakeholders for participation in consultation

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of a project and plan completed by the individual to develop implement and monitor a tourism plan for a given local or regional area

use of case studies to assess the individuals ability to evaluate planning priorities for communities with different

social cultural and economic structures and issues

tourism product bases and distribution and marketing networks

written or oral questioning to assess knowledge of distribution networks strategic and tactical community consultation processes and planning techniques

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

SITTPPD Package tourism products

SITTPPD Develop host community awareness of tourism

SITTPPD Assess tourism opportunities for local communities

SITXMPR Develop and implement marketing strategies

Tourism infrastructure may include:

Product and service gaps may relate to:

Community impacts may include:

Community consultationsmay include:

Community and industry resourcesmay relate to:

Resource strategies may be:

Evaluation methodsmay include: