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Elements and Performance Criteria

  1. Develop and maintain product, service and market knowledge.
  2. Provide a quality service experience to customers.
  3. Deal with complaints and difficult customer service situations.
  4. Manage and use information about clients and customers.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

communication skills to source information and determine customer needs and preferences through observation questioning and active listening

appropriate personal presentation and use of nonverbal communication

selection and use of appropriate communication medium including email and telephone and appropriate tone and style for different purposes and target audience

formal and informal research skills

conflict resolution techniques

managing own work tasks timing and workflow

problemsolving techniques to deal with contingencies difficult service situations and customer complaints

The following knowledge must be assessed as part of this unit

any legal issues that impact on the sale of products and services

indepth knowledge of organisation products and services

general knowledge of the market for different types of products and services

different stated and unstated customer preferences and needs and ways of meeting requirements

protocols service rituals and service culture and expectations in relevant industry context

expectations of socially and culturally diverse customers

role of frontline staff in maximising business performance through effective upselling and promotion

ways in which different services present and promote products

client management and reward systems such as customer databases promotions and loyalty programs

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to provide a total quality service experience

knowledge of different customer preferences and ways to meet both stated and unstated requirements

ability to use selling techniques to promote products and services within a specific tourism or hospitality context

ability to handle and resolve complaints and difficult customer service situations

Context of and specific resources for assessment

Assessment must ensure

demonstration of skills while undertaking normal job tasks eg upselling while providing food and beverage service promoting the hotel or park restaurant while at reception advising guests of special features or events while issuing tickets to a theme park or other attraction or promoting through the development of menus specials or other special products or services

work activities that allow interaction with multiple and diverse customer types to allow the candidate to respond to a range of requirements and customer service situations

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct observation of the candidate providing service to customers

oral or written questions to determine product and service knowledge

case studies to test knowledge of appropriate products and services for different contexts customers and situations

roleplays in which the candidate promotes products and services and demonstrates upselling techniques

projects to develop menus promotional ideas or suggestions for a particular product or service

project to research customer preferences for a particular organisation or context

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SITXCOM Work in a socially diverse environment

SITXCOMA Deal with conflict situations

SITXCOM003A Deal with conflict situations.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Formal and informal research may include:

discussions with colleagues

reading organisation information

research of product and service information brochures

general media

membership of industry associations and networks

attendance at conferences, trade shows and industry events

distributing surveys and questionnaires.

Products, services and promotional initiatives may include:

tours and transport

conferences and conventions

function facilities

entertainment

shopping services

restaurant facilities

food and beverage

add-on services

special offers or packages.

Customer preferences, needs and expectations:

may be determined by:

active listening

questioning

observation

recognition of non-verbal signs

may be related to:

age

gender

social and cultural characteristics

prior knowledge

special needs

may include:

friendliness

courtesy

value for money

prompt or timely service

assistance

empathy and support

comfort

new experience

basic needs for food, shelter, transport or other services.

Product and service knowledge may relate to:

general features

special features

benefits

disadvantages

price

special offers

availability

how to purchase or order.

Promoting products and services may include:

displays

promotions

special offers and deals

menus and specials

word of mouth

up-selling.

Selling techniques include up-selling and suggestive selling and may involve:

serving

helping

advising

building rapport with customers

arousing interest.

Complaints or difficult customer service situations may include:

problems or faults with the service or product

delays or poor timing of product or service supply

misunderstandings or communication barriers

difficult or demanding customers

customers with different or special needs or expectations

escalated complaints.

Communication techniques may include:

listening and active listening

asking questions to gain information, clarify ambiguities and adequately understand requirements

rephrasing and repeating questions, requests and statements to confirm that they have been correctly understood

empathising with the customer's situation while upholding organisation policy

non-verbal communication and recognition of non-verbal signs

using communication techniques appropriate to different social and cultural groups

ability to speak clearly, be understood and use appropriate language, style and tone.

Organisation constraints may include:

feasibility

costs and budgets

policy and procedures

job role and responsibility.

Customer information may include:

names

preferences and expectations such as favourite products, rooms, additional requirements and special needs

details of products and services experienced

comments and feedback provided.

Promotional initiatives may include:

reward systems and loyalty programs

promotions and specials

online promotions.