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Elements and Performance Criteria

  1. Provide a quality service experience.
  2. Proactively respond to difficult service situations.
  3. Resolve customer complaints.
  4. Develop customer relationships.

Range Statement

Specifies different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Organisational constraints must involve consideration of:

costs and budgets

feasibility of providing the solution

own authority to resolve the complaint

policy and procedures

profitability of the sale

ultimate responsibility within the organisation.


Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify customer requirements and provide professional and personalised customer service experiences to two different internal and two different external customers to meet requirements

demonstrate procedures to respond to and resolve three different customer complaints according to organisational policies and procedures

demonstrate effective communication with the above internal and external customers, including any with special needs

seek formal and informal feedback from customers on quality of above service

provide above service to above customers in line with organisational customer service standards and within designated organisational response times.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

principles and benefits of enhanced customer service experiences and positive communication

techniques to anticipate customer preferences, needs and expectations throughout the service experience

conflict resolution techniques

methods for enhancing service delivery in response to staff and customer feedback

various extras and add-ons to enhance the customer experience:

additional destinations

additional tours or cruises

cocktails and liqueurs to enhance the dining experience

coordination services at events and conferences

entrance to events, festivals and entertainment scheduled during customer stay at destination

entrance to major attractions at destination

extra food items

flight fuel emissions offset fee

local guiding services

optional meals and dining experiences

prepayment of baggage charges

prepayment of in-flight meals

pre-travel seat selection

private car transfers in lieu of regular transportation options

special offers or packages

specialised styling for events

storage for luggage after check-out

travel insurance

upgraded accommodation and flights

wine or boutique beers to match meals ordered

specific industry sector:

professional service standards and protocols for service industry personnel

attitudes and attributes expected by the service industries to work with customers

different customer service needs and expectations

types of customer loyalty programs

essential features and use of the customer databases

particular organisation:

designated response times for providing service and resolving complaints

customer service policies and procedures

complaint handling policies and procedures

promotional services offered

procedures for responding to the following common customer complaints:

incorrect pricing or quotes

delays or errors in providing products or services

misunderstanding of customer requests

escalated complaints or disputes

other team members or suppliers not providing special requests

misunderstandings or communication barriers

unmet expectations of, or problems or faults with, a service or product

methods of compensating dissatisfied customers:

negotiating with suppliers on customer behalf to gain reduced rates or extra services

providing some or all services:

free of charge

at reduced rate

providing:

discount vouchers to attend at a future time

inexpensive add-on products

small gifts

special attention during the service period

special customer service delivery on next attendance

factors to consider when determining compensation of dissatisfied customers:

financial constraints of the organisation

profitability of the sale

awareness of special needs, customs and practices of various social and cultural groups of customers in regards to:

modes of greeting, farewelling and conversation

body language and body gestures

formality of language

clothing

methods of collecting feedback:

formal:

surveys

interviews

structured questioning

informal:

observation

casual discussion

essential features, conventions and usage of different types of communication techniques and equipment.