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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Plan website structure.
   • Develop website style and structure to suit business purpose and intended target audience.
   • Identify and include appropriate features and capabilities in website structure.
   • Determine layout and navigation requirements for appearance, readability, links and ease of operation.
   • Ensure maximum site accessibility.
   • Clearly document structure to facilitate efficient development.
   • Develop and integrate appropriate interactive forms into website structure to capture customer data.
   • Select authoring tools and software based on website requirements.
   • Identify and integrate website security requirements.
2. Develop website content.
   • Select and use business information to create website content.
   • Define information for inclusion in interactive forms based on their purpose.
   • Adapt information for inclusion to ensure site is clear, scannable and readable.
   • Use language, style and tone suited to business image and intended target audience.
   • Integrate content features according to website structure.
   • Check content for accuracy, currency and relevance.
3. Create website pages.
   • Create plan for website pages and active links to meet layout and navigation requirements.
   • Select page titles and key words that reflect business purpose and website content, and assist access via search engines.
   • Improve page presentation by adding features.
   • Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.
   • Use appropriate techniques to create interactive forms.
   • Create pages consistent with site design specifications.
4. Select and use a web hosting service.
   • Identify sources of information on web hosting options.
   • Evaluate and select web hosting services according to business and technical requirements.
   • Upload files to selected web hosting service according to technical requirements and business agreements.
5. Test and critically evaluate website.
   • Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.
   • Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.
   • Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model.
   • Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

build a website by applying appropriate business and technical skills that meet a business need and integrating the following:

content features:

business history and profile

catalogues and brochures

client testimonials

frequently asked questions (FAQs)

products and services

published materials

staff profiles

thumbnails

visual enhancement features:

colour

frames

graphics

photographic images

text enhancement

at least one of the following security requirements:

limited downloading of images or image encoding

limited viewing of rates

password protection

payment mechanisms.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

current e-business environment for a particular business context

different services and operation systems used by internet service providers

general principles of website architecture and design

role of a website in the marketing mix

website features and capabilities:

active links

authentication facility or link

colour, sound, video, images and graphics

customer service requirements

cut down versions of web pages in wireless markup language (WML) for access by wireless application protocol (WAP) telephones

downloadable files

electronic payment facilities

facility of user feedback on content and operation of website

legal requirements

marketing features

navigation buttons

privacy and confidentiality requirements

search facility

security requirements

shopping cart facilities

text and tags in hypertext markup language (HTML)

thumbnails

factors which impact ease of operation of website:

navigation

site download time

time to download files

key features and functions of a marketing-oriented website

features of browsers, search engines and web crawlers, and how they impact on website design, decisions and meta-tags

relationships between content and site design

possible inclusions in page presentation:

animated sequences

bulleted or numbered lists

colour

downloadable files

fonts and font sizes

images, photographs and graphics

interactive forms for bookings or enquiries

movie sequence

plugins

sound

tables

techniques for using colour and enhancing text in a website

techniques for manipulating digital images and graphics, and their insertion into a website

functions and features of micro-content elements:

headings

highlighted words

hyperlink text

underlying impact of HTML and cascading style sheets on site design

features and uses of frames, forms and tables in a website

components of linked web pages:

fully qualified uniform resource locator (URL) link to a page on another website

relative links, between a page and the home page

privacy issues, codes of practice and legislative requirements in relation to website development:

Organisation for Economic Cooperation and Development (OECD) Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium (W3C) guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property considerations

legal and regulatory policies affecting e-business.

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