Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Source and apply general information on the structure and operation of the event industry.
  2. Source and apply information on legal and ethical issues for the event industry.
  3. Source and apply information on event industry technology.
  4. Update personal and organisational knowledge of the events industry.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

research skills to identify interpret and sort relevant information

communication skills including active listening and questioning to obtain information and to provide a verbal summary of information

literacy skills to read and comprehend the content of plain English information documents about legal issues industry accreditation schemes and codes of conduct

writing skills to note take summarise and record information in basic documents such as information sheets portfolios and files

The following knowledge must be assessed as part of this unit

sources of general information on the event industry

the key characteristics of those different types of events listed in the range statement including for each specific type of event

key motivations for hosting events

nature of audience

objectives

key stakeholders and their roles

scope

key elements of staging an event

primary impacts of events on local economies and community lifestyle

structure and function of the event industry including

concept of an event industry and how it relates to a range of business and community activity

businesses and organisations involved in the industry

marketing and distribution channels

the general nature of allied and crossover industries including

cultural

exhibition

tourism

hospitality

sports

incentives

conferences

the existence and primary functions of the major crossindustry and sectorspecific industry associations especially those with which the business has a relationship

the existence and primary functions of trade unions in the industry

the existence and key characteristics of occupational licensing codes of conduct or ethics and industry accreditation schemes in the event industry the impacts of compliance and noncompliance and the roles and responsibilities of individual staff members in these quality assurance processes

the existence and basic aspects of state territory and local council laws that impact on event operations and actions that must be adhered to by event businesses in particular laws that cover

equal employment opportunity EEO

antidiscrimination

occupational health and safety and workers compensation

workplace relations

legal liability and duty of care of customers

environmental protection this would include requirements that must be met by event businesses when staging events

local community protection this would include land ownership management and access requirements that must be met by event businesses when staging events

consumer protection this would include refund requirements that must be met by event management businesses terms and conditions of quotations and cancellation fees

responsible service of alcohol

food safety

current and emerging technology used in the event industry including ebusiness

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to source initial and updated event industry information and apply this to daytoday activities to maximise effective performance in specific event organisational contexts

general knowledge of the event industry including main roles functions and interrelationships of different event businesess with a more detailed knowledge of issues that relate to a specific event or workplace

general knowledge of the key environmental community legal and ethical issues for the event industry

Context of and specific resources for assessment

Assessment must ensure

access to a fully equipped office environment using appropriate computers printers communication technology information programs and publications to facilitate the processes involved in sourcing industry information

access to information sources in order to conduct research and collect sufficient information

access to industry association membership information codes of conduct and accreditation information

access to plain English documents that describe key event and general workplace legislation

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

projects to research differing aspects of the events industry and delivery of the sourced information in a brief written or oral presentation

holistic event planning project activities that allow the candidate to demonstrate the application of knowledge to specific event industry contexts and situations

case studies and problemsolving exercises to assess application of knowledge to different situations and contexts

written and oral questioning or interview to test knowledge of different businesses within the event industry and their interrelationships the key content of legislation and industry codes of conduct

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

for example

SITXADMA Source and present information

SITXADM002A Source and present information

SITXCOMA Communicate on the telephone

SITXCOM004A Communicate on the telephone.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Sources of information on and opportunities to update knowledge may include:

formal and informal research

media

reference books

legislation or plain English publications describing the law and responsibilities to comply

libraries

unions

industry associations and organisations

industry journals

computer data, including internet

personal observations and experience

informal discussions and networking with colleagues

industry seminars

training courses

familiarisation tours of event destinations and facilities

participation or membership in professional industry associations

participation in industry accreditation schemes

use of industry codes of conduct or ethics.

Event industry relates to any type of event and information must be sourced for and applied to:

conference

symposium

exhibition

festival

promotion

show

sporting event

parade

cultural celebration

trade and consumer show

social event

private and public event

corporate event

charitable or fundraising event.

Information of relevance to the event industry must include:

economic and social significance of the event industry which may relate to:

employment

effect on local amenities and facilities

population change due to event facility development

community role in events

role of and impacts on local communities

different event markets and their relevance to industry sectors

relationships between the event and other industries, including:

tourism

hospitality

entertainment

arts

sports

agriculture

conservation

retail

different sectors and businesses within the industry, their interrelationships and the services available in each sector

different event types and staging elements

major event industry bodies and associations

environmental issues for events, including:

protection of natural and cultural integrity

minimal impact operations

environmental sustainability

waste management

energy-efficient operations

land ownership

land access and usage

industrial relations

specific features of the local and regional industry

career opportunities within the industry

roles and responsibilities of individual staff members in a successful events business, including ethical practices and quality assurance

Enhancing the quality of work performance may involve:

making contacts with networks for obtaining key information to develop, deliver and improve events

suggesting new and improved ways of doing things

performing work duties within legal, ethical and social guidelines to ensure smooth operation of events

improving skills, knowledge and productivity by accessing and attending industry professional development courses or activities.

Legal issues may include:

consumer protection

EEO

anti-discrimination

workplace relations

public liability and duty of care

licensing

land ownership, management and access

environmental management

risk management

OHS.

Ethical industry practices may relate to:

maintaining the rights and lifestyle conditions of local community residents

agreed compliance with codes of conduct, practice or ethics

truth and honesty regarding all information given to customers

product recommendations

declaration of commissions, fees and other charges

subcontracting and provision of services as promoted

pricing

procedures for payment of commissions

bookings at venues

overbooking

confidentiality of customer information

tipping

familiarisations

gifts and services free of charge

preferred product arrangements.

Technologies that impact on the event organisation process may relate to:

current and emerging industry technology, including e-business.

internal and industry wide delegate registration, reservation, operations and financial and tracking systems

project management systems

computer-aided design (CAD) systems.

Issues of concern to the industry may relate to:

maintaining organisational and industry profitability by productivity and pricing flexibility

industry initiatives

government initiatives

emerging markets

environmental and social issues

labour issues

industry expansion or retraction.