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Elements and Performance Criteria

  1. Liaise with event customer to satisfy service expectations.
  2. Prepare and confirm event proposals.
  3. Coordinate event services.
  4. Finalise event and evaluate operational success.

Required Skills

Required skills

communication skills to consult and liaise on event requirements with customers internal personnel and external suppliers

critical thinking skills to analyse event staging requirements and consider and determine practicality of various options

initiative and enterprise skills to

develop and explore a range of ideas for event concepts themes and formats

pursue additional sales opportunities to enhance event profitability

learning skills to seek and assimilate new knowledge of event staging options from external suppliers

literacy skills to

read and interpret unfamiliar and detailed product and technical information from event staging supply organisations

research new product and service options for event staging

write complex and detailed yet easily accessible event operational documents

numeracy skills to

calculate the number of products and services required for the event or function

calculate timings for the delivery of the event

planning and organising skills to access and sort all information required for event proposals and plans and to write and submit them within designated deadlines

problemsolving skills to

anticipate and analyse service difficulties for options proposed and to resolve or abandon ideas before submitting proposals

identify event impacts and organise services to minimise these

selfmanagement skills to take responsibility for development of event proposals and plans

teamwork skills to consult with internal personnel and external suppliers to facilitate effective event planning

technology skills to use event industry computerised operations systems and word processing presentation and spread sheet software packages

Required knowledge

characteristics of different types of events and functions staged in commercial venues

purpose and format

roles and responsibilities of different corporate clients family members and officials

event running order

entertainment and speeches

service order and timing for food and beverage items to complement event or function activities

key features and functions of event staging products and services including

catering

displays stands and signage

exhibitor services

security

talent

entertainers

speakers

technical equipment and services

audiovisual

lighting

rigging

sets

sound

special effects

stage design

venue or site

furniture

layouts

registration areas and equipment

styling

a range of styles for setting up venue rooms and their different purposes including

banquet

classroom

conference

theatre

u shape

a range of formats for inclusions and uses of

event proposals

event documentation issued to customers including booking conditions confirmation letters contracts and invoices

event operational documentation including event orders

floor plans

menus

key environmental and social impacts of event delivery and minimal impact procedures to reduce these including

lifestyle of neighbouring residents

recycling and disposal of all waste especially hazardous substances

safety for crowds and the movement of large numbers of attendees

use of energy water and other resources during event setup operation and breakdown

use of energy, water and other resources during event setup, operation and break-down

for the specific organisation

comprehensive product knowledge of venue features and capacity to service different types of events

procedures and deadlines for preparing proposals and booking internal and external event services

role of different venue personnel in the event management process

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

plan inhouse events or functions involving

comprehensive event plans

multiple operational components

an event operations team

plan the delivery of multiple events or functions within a venue to meet the operational requirements of diverse customers

prepare and present accurate and comprehensive event proposals customer and operational documents for events

liaise with internal personnel and external suppliers to facilitate effective event planning and book their services

integrate knowledge of

purpose and format for different types of events and functions staged in commercial venues

key features and functions of event staging products and services

venue features and capacity to service different types of events

formats for and inclusions of event documentation

plan events and issue documents within commercial time constraints and event deadlines

Context of and specific resources for assessment

Assessment must ensure use of

actual events or functions which are planned for and delivered within a venue Events may be created for the specific purpose of skills assessment but must still meet the requirements outlined under Critical aspects of assessment and have commercial community or business relevance Small personal events are not appropriate as a means of assessing a individuals skills and knowledge

venues and sites where events are operated these can be

real event venues and sites

event venues and sites operated within a training organisation such as auditoria exhibition areas conference rooms restaurants and sporting facilities where real events are staged

customers with whom the individual can interact

internal personnel and external suppliers with whom the individual can interact

a computerised operations system currently used in the events industry to administer event planning functions

current and comprehensive event venue information

product information within sales kits brochures product manuals information kits or information databases

site specifications operational and capacity information

technical production and staging specifications

industry current template documents for

event proposals

event documentation issued to customers including booking conditions confirmation letters contracts and invoices

event operational documentation including event orders

floor plans

procedures for preparing proposals

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct observation using role plays of the individual

interacting with customers to elicit information on their event requirements

interacting with internal venue staff and external suppliers to facilitate effective event planning

evaluation of documents prepared by the individual

event proposals

event documentation issued to customers including booking conditions confirmation letters contracts and invoices

event operational documentation including event orders

case studies and problemsolving exercises to allow the individual to analyse and respond to service difficulties for different event staging options and event impacts for different types of events

written or oral questioning to assess knowledge of

purpose and format for different types of events and functions staged in commercial venues

key features and functions of event staging products and services

venue features and capacity to service different types of events

formats for and inclusions of event documentation

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role for example

BSBWRTA Write complex documents

BSBWRT401A Write complex documents

SITTTSL Sell tourism products and services

SITTTSL Prepare quotations

SITTTSL Book supplier services

SITXCCS Enhance the customer service experience

SITXEVT Manage onsite event operations


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Event or function may include:

balls

banquets

business and corporate

entertainment and leisure

exhibitions, expositions and fairs

festivals

fundraising

government and civic

industry and other awards presentations

marketing

meetings and conventions

parties

religious celebrations

social

sports

wakes

weddings.

Customer may include:

business to business

committees

corporate

event management companies

government

the media

retail.

Operational needs and preferences may relate to:

accommodation

budget

entertainment

floor plans

date

decorations

floral products

food and beverage

format, style and duration

event program

menu type

link between food service and other aspects of the event, such as speeches

numbers of attendees

on-site registration of attendees

security

set up of:

client displays and livery

exhibitor or sponsor stands

merchandising stands

seating

tables

style of service

styling of the venue

technical equipment

theming

timing of service.

Options and ideasmay relate to:

additional technical services

different approaches to use of space

incorporating theming

refining or adjusting catering options

styling the venue

using additional parts of the venue.

Event documentationmay include:

access and security details

booking conditions

car parking facilities

confirmation letters

contracts

floor plans

invoices

menus

safety information.

Event componentsmay include:

accommodation

contract staff

entertainment

decorations

floral products

food and beverage

internal service staff

interpreters

security

speakers

technical equipment and services:

audio-visual

pyrotechnics

rigging

sound and lighting

special effects

stage design and construction

venue styling.

Venue departmentsmay include:

environmental services

exhibition operations

food and beverage

front of house

kitchen operations

linen services

production services

security

technical services.

Operational documentationmay include:

briefing papers

emergency phone contacts

layout plan for venue or site

program

registration reports:

attendance lists per session, site, venue or table

name lists

special requests

running sheet

schedules

service vouchers

signage

site maps.

Event briefings may:

be:

facetoface

in writing

on telephone

involve clarification of:

access times for service personnel, client and attendees

client expectations

client role in event management

event program and scheduled time for activities

hierarchy of responsibility for instructions, controls and resolution of problems during event operation

procedures for event staging

regulatory compliance and roles and responsibilities of individual team members

roles and responsibilities of internal staff, contractors and volunteers

service expectations

staffing rosters

work health and safety.