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Elements and Performance Criteria

  1. Research event ideas and management practice.
  2. Evaluate information to inform work practice.
  3. Extend event management skills and knowledge.

Required Skills

Required skills

communication skills to collaborate with other professionals

critical thinking skills to develop complex conceptual technical or management positions and ideas

initiative and enterprise skills to seek professional development opportunities

learning and selfmanagement skills to

extend individual research capability through selfdirected projects

proactively use opportunities to extend own skills and knowledge

literacy skills to analyse varied information sources dealing with complex ideas and strategic management practice

planning and organising skills to establish and undertake a research process

Required knowledge

research methodologies and options

sources of event industry references and broader references that may inform emerging and innovative practice in event management and operations

current and emerging event industry trends across areas of event planning and management

concept development

marketing

funding and financial models

operations

regulation

sustainability including ISO Event Sustainability Management Systems

sustainability, including ISO20121 Event Sustainability Management Systems

evaluation

evolution of the event industry globally and within Australia

event industry networks and professional development opportunities

techniques and methods to generate new ideas and develop innovative approaches to work

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

research and evaluate event industry issues trends and ideas

develop positions ideas and professional strategies that are grounded in research and reflection

identify and use opportunities to extend own professional event management practice

Context of and specific resources for assessment

Assessment must ensure use of

a current and varied range of general and specialised information sources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of research undertaken by the individual

oral or written questioning to assess depth and complexity of individuals event industry knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research strategiesmay include:

collaboration or engagement with others:

academics

industry groups

mentors

professional practitioners

desk research

formal study.

Event industry information,ideas and conceptsmay relate to:

best practice examples

broader context for events:

economic

historical

philosophical

political

social

operations

management

risk

sustainability

technology

overall management practice.

New and alternative sourcesmay include:

theories of business and management practice

work from other related areas of community or business activity, including:

artists and designers

photographers

historians

film makers

authors

entertainers.

Critical analysismay include:

adapting

analysing

challenging

comparing and contrasting:

ideals with practice

beliefs

interpretations

theories

debate and discussion

drawing links:

between research and own work

between seemingly disconnected ideas

exploring:

assumptions

implications

generating and assessing solutions

reflecting.

Positions and ideasmay include:

adaptation of current practice

specific operational innovations

totally new approaches to work practice.

Ways to extend and expand individual researchmay involve:

community engagement

connecting to areas of research beyond the obvious

further study

greater levels of specialisation and depth in research

mentored reflection

self analysis.