Required skills

communication skills to

consult and liaise on potentially complex concepts and planning issues

engage in a collaborative process of ideas generation and refinement

critical thinking skills to analyse develop and refine complex information and ideas

initiative and enterprise skills to develop innovative ideas for events

literacy skills to analyse complex information from varied sources

planning and organisational skills to

integrate practical considerations into the concept development process

create implementation specifications for concepts

numeracy skills to estimate costs and develop broad budgetary scenarios

problemsolving skills to develop and adjust ideas in response to varied creative management and operational challenges

Required knowledge

techniques for exploring generating and testing creative ideas and for translating these ideas into workable concepts

internal and external factors that affect event concept development

market factors

competitive environment

potential levels of participation and interest

media interest

operational considerations

access

climate

regulatory requirements

risk

resource availability constraints and potential

human

physical

financial

sustainability

different creative promotional technical and operational options to consider when developing an event concept

key stakeholders for different types of event

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

engage in a creative process of concept generation and refinement

develop multiple event concepts substantiated and supported with sufficient information to allow for implementation to occur

integrate knowledge of event planning and operations opportunities and constraints

Context of and specific resources for assessment

Assessment must ensure use of

other people with whom the individual can interact and collaborate

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of event concepts generated by the individual and of the processes used to generate and test the ideas

debate and discussion with the individual to assess knowledge of the operational context and the broader factors that impact on event concept development

evaluation of presentation or pitch made by the individual in relation to a particular concept

use of case studies to develop concepts for different types of events

oral or written questioning to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role for example

SITXEVT Determine event feasibility

Information may include:

Exploration of opportunities beyond the obvious may involve:

Stakeholders may include:

Creative thinking techniques may include:

Creative and practical criteriamay relate to:

Operational practicality and cohesiveness may relate to:

Implementation specificationsmay include: