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Elements and Performance Criteria

  1. Analyse event context and rationale.
  2. Assess resource requirements and opportunities.
  3. Evaluate planning and operational requirements.
  4. Develop recommendations and models.

Required Skills

Required skills

communication skills to consult and liaise with stakeholders on strategic event management proposals and issues

critical thinking skills to analyse complex information from varying sources and develop strategic positions and recommendations as a result of analysis

initiative and enterprise skills to develop innovative models and recommendations for event management

literacy skills to

analyse complex event information

articulate complex arguments scenarios and recommendations

numeracy skills to estimate costs and develop different budgetary scenarios and models

planning and organising skills to provide recommendations for cohesive event planning and management

problemsolving skills to develop strategic positions and recommendations in response to complex event management and operational challenges

Required knowledge

features and formats or a wide range of event types

internal and external factors that impact on event feasibility and affect its management and operation

resource requirements for the overall staging of complex events and for specific event components

sources of potential revenue for different types of event

sources of event industry references and broader references that may inform emerging and innovative practice in event management and operations

current and emerging event industry trends across all areas of planning management and operations including

marketing trends

management models

opportunities offered by new technologies

sustainable event management

risk management considerations for event feasibility


financial or commercial


options for the presentation of feasibility analysis results

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

develop and present a detailed feasibility analysis that includes substantiated positions and recommendations for at least one event concept that involves the need for

comprehensive event plans

dedicated event budgets

formal communications plans

multiple operational components

an event operations team

a wide range of stakeholders

integrate knowledge of

current and emerging event industry trends across areas of planning management and operations

internal and external factors that impact on event feasibility

resource requirements for the overall staging of events and for specific event components

Context of and specific resources for assessment

Assessment must ensure use of

a real event concept on which to base the feasibility analysis Event concepts may be created for the specific purpose of skills assessment but must still meet the requirements outlined under Critical aspects of assessment and have commercial community or business relevance Small personal events are not appropriate as a means of assessing an individuals skills and knowledge

event stakeholders with whom the individual interacts

current industry data and information sources to inform the feasibility analysis

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of feasibility studies prepared by the individual

oral or written questioning to assess depth of individuals event industry knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role for example

SITXEVT Develop event concepts

SITXEVT Develop and implement event management plans

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key stakeholdersmay include:

community groups

host organisation

industry bodies

organising committees

potential sponsors.

Event concept informationmay relate to:

dates and times



management structures


proposed location or venue.

Place of the proposed event may relate to:

community values

economic objectives

other events:

competing and complementary events

similar formats

similar objectives

philosophy of host organisation

previous events or past practice

supplementary events

wider industry directions.

Internal and external factorsmay include:

competitor activity

industry context

management structures

organisation objectives

resource constraints

social, political or economic factors.

Primary event costsmay include:


collateral materials


marketing costs


staffing requirements



Potential sources of revenue and other resourcesmay include:

community organisations

general public

government funding


industry bodies

participating organisations


Planning and management requirementsmay relate to:



management structures, roles and responsibilities







Operational requirements for each event componentmay relate to:

minimal impact practices for the construction, maintenance and disposal of event staging

components paid and voluntary staff requirements

specialist assistance

staging requirements, including:






Compliance requirementsmay relate to:

environmental sustainability