Required skills

communication skills to consult liaise and negotiate with a wide range of stakeholders on complex planning and operational issues

critical thinking skills to evaluate operational requirements for exhibitions

initiative and enterprise skills to identify exhibition profit expectations and establish floor plans which maximise profitability

literacy skills to

read and interpret complex exhibition planning documents

write criteria for the allocation of exhibitor space

numeracy skills to calculate complex spatial designs for exhibitor formats and sizes

planning and organising skills to access and collate all information required to establish floor plans and to allocate space within designated deadlines

problemsolving skills to

assess safety security and environmental risks and plan layouts to minimise these

identify and resolve conflicting demands for exhibitor space

teamwork skills to

integrate the needs of all stakeholders when establishing floor plans

consult on the allocation of exhibitor space

seek feedback from personnel and contractors on exhibition operations

Required knowledge

characteristics of different types of exhibitions their purpose and objectives

roles responsibilities and hierarchy of control of different stakeholders in the exhibition planning process

spatial design techniques for maximising exhibitor space and profitability

safety security and environmental risks and methods of managing these when designing exhibition floor plans

buyer and seller interaction formats and methods to incorporate requirements into exhibition floor plans

a range of formats for and inclusions of

criteria for the allocation of exhibitor space

floor plans

for the specific industry sector

overall exhibition layout themes and schemas

exhibitor formats and sizes to meet different exhibitor requirements

key features and functions of ancillary exhibition services operated at exhibition venues

profiles for exhibitors involved in the specific exhibition

environmentally sound disposal methods for all types of waste and in particular for recycling high levels of paper based resources associated with exhibitions

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

plan and allocate exhibition space for exhibitions involving

comprehensive exhibition plans

dedicated exhibition budgets

formal communications plans

multiple operational components

an exhibition operations team

a wide range of stakeholders

establish exhibition floor plans and allocate exhibitor and service space for multiple and diverse exhibitions

liaise closely with exhibition stakeholders throughout the planning process

integrate knowledge of

characteristics of purpose and objectives for different types of exhibitions

spatial design techniques for maximising exhibitor space and profitability

exhibitor formats and sizes to meet different exhibitor requirements

key features and functions of ancillary exhibition services operated at exhibition venues

plan and allocate exhibition space within commercial time constraints and exhibition deadlines

Context of and specific resources for assessment

Assessment must ensure use of

actual exhibitions for which space is planned and allocated Exhibitions may be created for the specific purpose of skills assessment but must still meet the requirements outlined under Critical aspects of assessment and have commercial community or business relevance

venues and sites where exhibitions are staged these can be

real exhibition venues and sites

exhibition venues and sites operated within a training organisation where real exhibitions are staged

exhibition stakeholders with whom the individual consults

comprehensive exhibition plans

dedicated exhibition budgets

exhibitor profiles

current and comprehensive exhibition venue information

product information within sales kits brochures product manuals supplier information kits or information databases

site specifications operational and capacity information

technical production and staging specifications

accurate and complete exhibition floor plans for venues and sites

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct observation using role plays of the individual liaising with exhibition stakeholders to plan and allocate space

case studies that allow the individual to analyse operational requirements and plan layouts for multiple and diverse exhibitions

evaluation of exhibition floor plans developed by the individual

review of a comprehensive portfolio prepared by the individual that documents the entire planning process for exhibition layouts including notes on discussions with stakeholders notes on the exhibition purpose and objectives evaluation of operational requirements issues taken into account when assessing safety security and environmental risks draft and final floor plan and rationale for the final layout

problemsolving exercises to allow the individual to analyse and respond to conflicting demands for exhibitor space

written or oral questioning to assess knowledge of

characteristics of purpose and objectives for different types of exhibitions

spatial design techniques for maximising exhibitor space and profitability

exhibitor formats and sizes to meet different exhibitor requirements

key features and functions of ancillary exhibition services operated at exhibition venues

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role for example

SITXEVT Select event venues and sites

SITXEVT Develop crowd management plans

SITXWHS Identify hazards assess and control safety risks

Stakeholdersmay include:

Objectivesmay relate to:

Operational requirementsmay relate to:

Safety,security and environmental risksmay relate to:

Ancillary servicesmay be:

Criteria for the allocation of spacemay involve:

Buyer and seller interaction requirementsmay be:

Profile of exhibitormay involve:

Evaluation criteria may relate to: