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Elements and Performance Criteria

  1. Confirm exhibition scope and format.
  2. Establish format for buyer and seller interaction.
  3. Recruit exhibitors.
  4. Support exhibitors.
  5. Manage post exhibition activities.

Required Skills

Required skills

communication skills to consult liaise and negotiate with exhibitors and other stakeholders on complex planning and operational issues

critical thinking skills to evaluate options and develop preferred approaches to exhibition formats

literacy skills to

interpret and develop complex and varied exhibition management documentation

develop cohesive and complex exhibitor documentation

numeracy skills to work with budgets and concepts around scheduling and physical space

planning and organising skills to establish and manage cohesive operational procedures and systems

problemsolving skills to

anticipate and respond to operational challenges when designing exhibition formats

take responsibility for resolving exhibitor problems during the exhibition

Required knowledge

characteristics of different types of exhibitions their purposes and objectives

roles responsibilities interrelationships and hierarchy of control of different stakeholders in exhibition planning and operation

formats and options for bringing buyers and sellers together

suitability of different formats for different types of exhibition

advantages and disadvantages of different formats

exhibition layouts in the relevant industry context

formats features and inclusions for exhibitor documentation

exhibitor prospectus

exhibitor kit

feedback documentation

legal considerations for exhibitor recruitment and management

consumer protection

public liability and duty of care

risks issues and challenges commonly encountered in exhibitor management and ways to avoid and manage these

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

recruit and manage exhibitors for exhibitions involving

comprehensive exhibition plans

dedicated budgets

formal communications plans

multiple operational components

an exhibition operations team

a wide range of stakeholders

recruit and manage exhibitors for multiple and diverse exhibitions

liaise with exhibitors and other stakeholders during the planning and operation of exhibitions

integrate knowledge of

characteristics of different types of exhibitions their purposes and objectives

formats and options for bringing buyers and sellers together

formats features and inclusions for exhibitor documentation

risks issues and challenges commonly encountered in exhibitor management and ways to avoid and manage these

Context of and specific resources for assessment

Assessment must ensure use of

actual exhibitions for which exhibitors are recruited Exhibitions may be created for the specific purpose of skills assessment but must still meet the requirements outlined under Critical aspects of assessment and have commercial community or business relevance

venues and sites where exhibitions are staged these can be

real exhibition venues and sites

exhibition venues and sites operated within a training organisation where real exhibitions are staged

exhibition stakeholders with whom the individual consults

comprehensive exhibition plans

dedicated event budgets

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of exhibition documentation developed by the individual

questioning of exhibitors about their experience as a participant in the exhibition

use of case studies to assess individuals ability to develop approaches for a range of different exhibitions with varying exhibitor profiles

written or oral questioning to assess knowledge of exhibition formats options and management challenges

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector organisation and job role for example

SITXEVT Plan and allocate exhibition space


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Stakeholdersmay include:

artists

designers

industry bodies

organising committees

seller representatives.

Exhibition objectivesmay relate to:

dollar value of business completed

industry education

industry exposure

media coverage

numbers and ratios of buyers and sellers

profile of buyers and sellers (e.g. balance between small and large, generalist and specialist, etc)

sponsor exposure.

Format for buyer and seller interactionmay be:

appointments made during exhibition period

combination of different formats

free flow

prearranged appointments

scheduled presentations, including plenary, workshops and carousel.

Exhibitor prospectusmay include information on:

attendance:

expectations

profile

endorsements and sponsorships

features and benefits

format

marketing initiatives

participation costs, at different levels

previous performance data

sample layouts and floor plans

support services:

accommodation

technology

travel

venue:

exhibition layouts

general information.

Exhibitor support servicesmay include:

accommodation

answering general enquiries

assistance with additional promotions

providing updated information

travel.

Exhibitor kitsmay include information on:

access

arrangements

delivery details

floor plans

sponsors

technical services

times and schedules

travel arrangements

venues.

Briefings and debriefingsmay include:

emergency procedures

exhibition information

maps:

location

venue

support materials.

Evaluation criteriamay relate to:

exhibitor, buyer and sponsor feedback

number of attending buyers

operational efficiency

profitability

venue service levels.