This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

techniques for using colour and enhancing text within a website

techniques for capture and manipulation of digital images and graphics including insertion into a website

writing skills to develop and review website content for diverse purposes and audiences

The following knowledge must be assessed as part of this unit

general understanding of the internet and world wide web and their application and relevance to individual businesses

current ebusiness environment for a particular business context

general overview of different services and operation systems used by internet service providers

general principles of website architecture and design

role of a website in the marketing mix and ways in which the marketing effectiveness of a website can be enhanced

key features of a marketingoriented website

general features of browsers search engines and web crawlers including how these impact on website design decisions and metatags

relationships between content and site design

functions and features of microcontent elements such as headings highlighted words and hyperlink text

underlying impact of hypertext markup language HTML and cascading style sheets on site design

features and uses of frames forms and tables within a website

privacy issues codes of practice and legislative requirements in relation to the development of a website including

OECD Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium WC guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property

legal and regulatory policies affecting ebusiness

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to build a website to meet a specific business need through the integration and application of appropriate business and technical skills

knowledge of the key features and functions to be incorporated into a business website

Context of and specific resources for assessment

Assessment must ensure

demonstration of skills using current equipment software and authoring tools to develop a business website to meet a particular business need

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website The following examples are appropriate for this unit

evaluation of a website developed by the candidate through testing of the site against key criteria

oral or written questioning to assess knowledge of functions features security requirements ISP services and website design requirements

review of portfolios of evidence and third party workplace reports of on the job performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBEBUSA Develop a business website strategy

BSBEBUS604A Develop a business website strategy

BSBEBUSA Manage the business aspects of a website

BSBEBUS507A Manage the business aspects of a website.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

BSBITUA Create and use databases

BSBITU301A Create and use databases

Business purpose may include:

Website features and capabilities may involve:

Ease of operation may include:

Authoring tools and software may include a wide range of text editors and commercial applications such as:

Security requirements may include:

Content features may include:

Page presentation may include:

Features to enhance web pages may include use of:

Linked pages may include:

Relevant sources of information on web hosting options may include: